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    julia zaltzman

    Innovate to accumulate

    It’s not often that I champion a single brand to be taken up by independents – it’s not really what us journalists with integrity do – but on this occasion, I’m willing to break my rule. Effective, innovative and the first commercial venture of its kind in the NHS, My Trusty is a pioneering range […]

    May 31, 2017 Continue Reading
    julia zaltzman

    Beauty face-off

    Just five months into the year, and Google already has a clear front-runner when it comes to the most searched beauty trend of 2017: masking. And no, I’m not referring to covering up emotions, Venetian masquerade balls or hiding a nasty pong. We’re talking face masks, in all their diverse glory. From clay masks to […]

    May 5, 2017 Continue Reading
    julia zaltzman

    A beauty-tuned ear to the ground

    The month of April always features prominently in the natural beauty calendar. It has become the month when emerging trends and new product developments come to the fore for natural and organic retailers, as well as the sector overall, and this is due in no small part to the Natural Beauty & Spa show. Always […]

    March 16, 2017 Continue Reading
    julia zaltzman

    The future is wearable

    We’re only one month into 2017 and it’s already well on its way to making its mark as the year of innovative packaging. And not just in beauty, either, but across the board. According to J Walter Thompson’s Innovation Group Future 100 report, designers are “borrowing forms from other categories and bidding farewell to packaging […]

    January 25, 2017 Continue Reading
    julia zaltzman

    Having our cake and eating it

    I had a conversation recently with an organic beauty expert who expressed genuine concern over the way in which we, as consumers, have been conditioned to buy cosmetics. Her fear is that many shoppers are enticed by premium designer labels rather than the contents of the product. The fact that these products often have overin- […]

    January 3, 2017 Continue Reading
    julia zaltzman

    Keep calm and slow down

    Once a year, around the month of November, great minds from the natural beauty sector assemble at Diversified Communications HQ in Brighton to attend the Natural Beauty Roundtable. It’s a humbling experience to be part of, to witness the merging of expert opinions, to hear the knowledgeable speak from their perspectives, and to ascertain what […]

    November 29, 2016 Continue Reading
    jayn-sterland-video

    Video interview: Jayn Sterland

    Natural beauty: The shock of the not new The beauty industry is in a state of perpetual reinvention, the need for constant innovation and ‘newness’ unquestioned. To some extent that’s true for the natural and organic beauty sector too. But just how sustainable is that relentless quest for the new? Not very, according to Jayn […]

    November 14, 2016 Continue Reading
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    Interview: Dr Mark Smith, director general, NATRUE

    Ahead of his seminar on Thursday 17 November at Natural Products Scandinavia, Dr Mark Smith, the new director general at NATRUE, tells the show’s event director Anne Seeberg about what’s happening in the natural and organic beauty sector. What do you see as key trends for the natural and organic beauty market in the next […]

    October 31, 2016 Continue Reading
    julia zaltzman

    Fermented hopes

    If you don’t have an uber-dewy complexion and you’re not working your ‘bitten lip’ look every day, then you clearly haven’t got your K-Beauty ‘thang’ down pat! Asian beauty trends have dominated the beauty market since their arrival in 2014. “Asian-ification”, as dubbed by Nicole Tyrimou, beauty and personal care analyst at Euromonitor International, is, […]

    October 26, 2016 Continue Reading

    Pay it forward

    2016 has been tough on us so far. Ronnie Corbett, Terry Wogan, David Bowie, Victoria Wood, Prince … it reads like a headline cast for the best New Year’s Eve cabaret show ever, but alas it is instead the tip of a celebrity iceberg of terribly sad losses that we have experienced thus far (let […]

    August 23, 2016 Continue Reading
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