The post NAOBAY introduces organic beauty from Spain appeared first on Natural Beauty Yearbook.

Spanish organic beauty brand NAOBAY has launched onto the UK market with a range of ECOCERT-certified skincare solutions.

The six-strong range is packaged using recycled and recyclable materials and has simple designs with clear messaging, giving the percentages of natural and organic ingredients in the products.

The products include Oxygenating Foam Cleanser enriched with aloe vera and chamomile extracts for gentle yet effective cleansing; Moisturizing Milk Cleanser, with olive oil, gotu kola and sweet almond, designed to protect the skin and moisturize; and Mattifying Face Toner fortified with rice starch, organic aloe vera and natural astringent extracts to eliminate shine and excess oil, while refreshing and revitalizing.

Also available is Moisturizing Peeling Face Scrub; Oxygenating Cream with rosehip and sweet almond; and Renewal Antioxidant Cream, fortified with resveratrol along with argan and rosehip oil to soften wrinkles and give a youthful glow.

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The post H&M launches Conscious organic bodycare range in UK appeared first on Natural Beauty Yearbook.

Highlighting the success of organic beauty and it’s crossover into the mainstream, H&M has launched its new Ecocert-approved organic skin, hair and bodycare range, Conscious, into its UK stores.

The offer comprises around 30 body and haircare products ranging from lip balms to body washes and shampoo, hand cream to dry shampoo, aluminium-free roll-on deodorant and pre-shampoo hair oil. There are also face masks, tinted lip balms and hand creams.

The products are presented in contemporary packaging using recyclable materials, with the plastic in the primary containers being made from recycled material.

The bodycare selection makes up the main part of the Conscious beauty range, and is available in two aromatherapy-based fragrances which are unisex: Vitalising, with ingredients including mandarin, grape and lime to create an uplifting scent; and Relaxing, with anti-stress ingredients including vetiver and rosemary.

Sara Wallander, concept designer at H&M’s beauty department, comments: “We already offer conscious choices with our fashion collections so it is natural for us to have the same offering within our beauty collection. We always aim to develop our products to high and responsible standards in both materials and production. With the Conscious range we have taken this philosophy even further. We are very proud to now be able to offer organic beauty to our customers.”

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The post Pop up and listen appeared first on Natural Beauty Yearbook.

In my July Beauty Buzz column Organic beauty retailing – the future is multi-channel I wrote about how high street fashion retailer H&M had become the latest store to relaunch its beauty collection, which included a subsidiary-conscious range of Ecocert-approved sustainable products. In celebration of this range, the forward-thinking retailer went one step further and threw open the doors of a pop-up beauty emporium in the heart of East London, which ran for the month
of October.

Now the first thought that struck me when I initially read about this initiative (apart from ‘I must rush down there and check it out for myself’ and the obvious ‘I hope the queues aren’t massive’) was ‘why does it feel the need to do that?’. As a multiple retailer of gargantuan proportions (it boasts 3,700 stores spread across 60
markets worldwide) it’s not going to be about exposure, nor does it have to make itself more accessible to the consumer.

The beauty treasure trove, based in the Old Truman Brewery on Dray Walk, stocks the brand’s full range of make-up, hair and beauty products. On top of that it has littered the pop-up with a host of friendly experts who are on hand to offer customers top tips, tricks of the trade and treatments.

The long game

And then it struck me. It can only be about one thing; H&M is investing in its long game. It wants to be taken seriously as a dedicated beauty destination, but taken seriously by one type of consumer in particular: the youth. A sort of Space NK meets Willy Wonka for the younger generation. A debutante’s first encounter with lipsticks and blushers, toners and masks, in a safe haven where the ‘coming of age’ can dive in head-first and explore. It achieved that within the world of fashion eons ago, so why not beauty? And why not organic beauty?

And this is where the natural beauty industry needs to jump on H&M’s bandwagon for once and maximize on the exposure. If H&M’s Ecocert range is going to be a consumer’s first foray into organic beauty (and let’s face it, for most tweens it will be), then it’s the responsibility of natural beauty retailers and brands to bridge that gap, and fast.

Take the lead

Don’t wait for curious youngsters to wander aimlessly into your store or naively stumble upon your products and decide to spend their well-earned cash on brands they’ve never heard of boasting logos that mean nothing to them. It’s time to pop-up and listen to what needs to be done. Leverage the power and spend of the multiples, and, for once, follow in their footsteps. Take your store and products to the shoppers.

Be it a stall at a festival or an in-store concession, pop-ups are a sure-fire way of reaching an altogether new type of consumer. We all know this already, but it’s the dormant consumer that matters. It’s the children of today who will be the shoppers of tomorrow. So introduce yourself early, host pop-ups in places where you’d be least expected, partner with each other to strengthen your message, and be sure to make a great impression.

Julia Zaltzman is a freelance writer and editor of The Natural Beauty Yearbook

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The post Alorée gives comfort in the city appeared first on Natural Beauty Yearbook.

Coming to Alorée’s natural and organic skincare range is Alorée City Comfort Hand Cream, available from 1 October in the UK.

The nourishing ECOCERT-certified formulation contains the brand’s Chlorophyllin Hordeum Complex (CHC) serum rich in chlorophyll. Alorée is currently the only skincare brand that has been able to extract the active ingredient chlorophyll from plants and capture its powerful anti-ageing properties.

As well as chlorophyll, the CHC serum contains polyphenols, vitamin E, grape seed oil, camelina oil and muscat rosebush oil. The Alorée Hand Cream also contains a high concentration of shea butter to leave hands soft and protected.

“The Alorée City Comfort Hand Cream is a natural addition to our existing range of highly effective, natural and organic face care products, particularly suitable for city residents,” said Alorée founder and MD Alexandra Croce. “After all, just like our face is exposed to many external aggressors, so are our hands. They have to deal with damaging factors such as cold, wind, sun, water, heating, air conditioning, pollution, which can lead to dry, dehydrated and ageing skin. Our natural and organic hand cream will not only lock in moisture, nourish and hydrate the skin, it will also help to fight free radical damage with our unique chlorophyll-rich CHC formula and keep the hands looking young.”

Alorée is distributed in the UK by Pravera.

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The post Alorée nurtures plant power in UK natural beauty market appeared first on Natural Beauty Yearbook.

Pravera has joined forces with award-winning French natural and organic brand Alorée to bring its chlorophyll-based anti-ageing skincare range to the UK market.

“My experience creating skincare formulas for other brands for eight years helped develop my intuition when it comes to exploring new skincare ingredients. I had a feeling that chlorophyll, which enables plants to capture energy from sunshine and is crucial to the photosynthesis process, had strong anti-ageing properties. In partnership with the University of Montpellier, I did extensive research into this area and discovered that this was indeed the case,” explains company founder and MD Alexandra Croce.

As chlorophyll can’t be extracted by itself from plants, Croce developed a unique CHC (chlorophyllin hordeum complex) serum to incorporate into its range. The complex contains chlorophyll from young organic barley shoots as well as polyphenols, vitamin E, organic grapeseed oil, organic camelina oil and organic muscat rosebush oil. High in antioxidants, the serum aims to boost skin cell metabolism to leave skin moisturized, brighter, rejuvenated and visibly younger.

The 14-strong ECOCERT-certified offer comprises products including Purifying Cleansing Milk, City Resistant Nourishing Face Cream, Two Phase Hydrating Face Mist; Detox Face Scrub Kit; CC Cream Second Life; and Purifying Toner.

“Over the last 12 to 18 months, much has been written about the cancer-fighting and healing benefits of chlorophyll present in green superfoods. Alorée is the first brand to use this much talked about ingredient in skincare formulations,” says Graeme Hume, MD of Pravera Ltd. “This unique selling point combined with the fact the products are all tested for their efficacy and deliver proven anti-ageing results makes Alorée a fantastic addition to our brand portfolio.”

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The post Pravera launches own organic brand appeared first on Natural Beauty Yearbook.

UK natural and organic skincare distributor Pravera has launched its own brand of certified organic personal care products, ORGANii.

ORGANii aims to provide a comprehensive and affordable offer, launching with 19 products comprising six Cream Soap bars, including Wild Rose, Lime Blossom and Vanilla varieties; four Liquid Soaps, including Rose and Citrus; six Shower Gels including Aloe Vera & Bamboo and Argan; and three types of Organic Cotton Plasters.

The range was developed after Pravera founder and MD Graeme Hume spotted a gap in the market for stylish, high quality natural and organic products that offered value for money. “I’ve always been passionate about bringing ethical, natural and organic brands to the UK and Irish market and it’s very exciting I’ve been able to use this experience to develop my own brand. ORGANii is a stylish range of everyday organic products at an affordable price point. My experience tells me that both retailers and customers appreciate certified natural and organic products that have a competitive price point, so I wanted ORGANii to tick those boxes.”

All soaps and shower gels are ECOCERT certified and the plasters carry the ICEA logo.

“There are currently no other brands on the market that offer certified organic cotton plasters, so our ORGANii plasters are truly different and unique,” explains Hume. “When you know that traditional plasters can contain synthetic plastics and glue, polyurethane (a synthetic resin) and even latex, which can irritate the skin, it is worth considering a more gentle and organic option.”

Retail prices range from £2.65 to £5.95.

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The post Surya Brasil targets men on the go appeared first on Natural Beauty Yearbook.

The collection comprises a deep cleansing Facial Scrub with acai grains, aloe vera and green clay, Shave Cream, After Shave Cream, Moisturizing Shampoo & Conditioner 2-in-1, Shower Gel and Hair Styling Gel, all carrying the scent of citrus, spice and woody notes.

The range has been blended from natural ingredients that are ethically and sustainably harvested to support the local economy and indigenous population and the products are Ecocert-certified.

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The post Amazonia Preciosa launches TLC for hair appeared first on Natural Beauty Yearbook.

The natural vegan and organic brand of shampoos and conditioners from Surya Brasil – Amazonia Preciosa – is now available in the UK, offering a range of five formulations aimed at giving hair a complete overhaul.

Certified by Ecocert, the five varieties are Ucuuba for curly and fragile hair; Buriti for dyed and damaged hair; Murumuru for oily hair; Cupuacu for normal and straight hair; and Brazil Nut for dry hair.

Formulated to restore, nourish, revitalise, restructure and clarify, the formulas are created from ingredients sourced in the Amazon and use plant-based oils and butters to keep hair strong, manageable and protected. The ingredients are ethically and sustainably harvested to support the local economy and indigenous population.

Surya Brasil is a member of the Brazilian Trade Association for Natural Products and Wellbeing that brings together companies marketing natural products with environmental responsibility.

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