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The UK’s best natural beauty retailers have been announced today with the publication of the autumn edition of Natural Beauty News, published by Diversified Communications UK.
Waitrose, Debenhams, Holland & Barrett, LoveLula, Beauty Kitchen, and Amaranth have all been recognised with Natural Beauty Retail Awards, while Jayn Sterland, managing director of Weleda UK, landed the top spot in this year’s Who’s Who in Natural Beauty.
Voted for by the natural and organic beauty industry, the hotlist – also known as the ‘Who’s Who’ in natural beauty Top 25 – provides an essential snapshot of the leading personalities driving the newest trends and best products on the market.
Whilst this is the first time she’s been voted number one, Jayn Sterland has regularly appeared in the ‘Who’s Who’ top 25 since its launch in 2007.
She joined Weleda eight years ago and brought the original products she found in the Weleda archives, such as the iconic Skin Food, to the mass market. Appointed managing director of Weleda UK earlier this year, she has transformed Weleda into a truly customer-focused business and regularly speaks about the value of authentically natural and organic cosmetics.
“I am so thrilled to be voted number one in the natural beauty industry’s Top 25 – what an incredible honour!” says Jayn Sterland, MD of Weleda UK. “I am delighted for all my team; it is gratifying to know our voice for authentically natural products is being heard in a world where organic beauty is so often veiled in green-washing and dubious claims.
“In the year Weleda Skin Food celebrates its 90th birthday, it is encouraging that old is the new new! A true testament to lasting sustainability in a very transient beauty industry,” she says.
Last year’s winner Sonia White, managing director of Lovelula, was voted number two, closely followed by Luke and Kirstie Sherriff, co-founders of Pinks Boutique. Alexander and Kim Barani, founders of Kinetic Enterprises, were voted fourth, and Graeme Hume, owner of Pravera was fifth favourite overall.
The 2016 Who’s Who in natural beauty top 25 personalities (as voted for by the industry) are:
The Natural Beauty Retail Awards 2016
Highlighting the valuable contributions and support of retailers to the vibrant natural and organic beauty market, the Natural Beauty Retail Awards celebrate the industry’s dedication and innovations in offering their customers a great retail experience, at the same time as promoting natural and organic beauty for all.
“The standard of excellence within the natural beauty industry has never been higher,” comments Julia Zaltzman, editor of Natural Beauty News. “With product innovations, customer care and consumer awareness all at the forefront of this pioneering sector, we are proud to be able to highlight those who are truly trailblazing within their categories.”
The Natural Beauty Retail Awards 2016 winners are:
“Our customers love natural beauty products so we’re really happy to win this award for a second year running,” says Jo Skelton, Waitrose beauty buying manager. “We’ve been working hard to make natural beauty more accessible, so it’s brilliant this has been recognised. The award is a fantastic vote of confidence in the quality and choice we offer our customers. We remain dedicated to leading the industry in this area and enhancing our range, and we’ve been given a great boost of encouragement by winning this award.”
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]]>The post ORGANii gets ready for summer appeared first on Natural Beauty Yearbook.
]]>The natural and organic ORGANii Sun Milk comes in SPF50 and SPF20, and joins an SPF15 Anti-ageing Facial Sun Cream and After Sun Cream.
The suncare range uses organic ingredients such as karanja oil with titanium and zinc oxide to create a protective layer on the skin, scattering and reflecting UVA and UVB rays. All products in the range are ICEA certified organic, dermatologically test, suitable for vegans and have no artificial colours, preservatives, fragrances or chemical synthesized sun protection boosters.
One advantage to natural and organic sun creams is that they work instantly, unlike chemical-based sunscreens, which don’t shield the skin until around 20 minutes after application. They also blend in effortlessly, leaving no white film.
“There are only a few brands selling natural and organic sun care, and most of these products don’t blend very well, leaving a white finish on the skin,” explains founder of the brand Graeme Hume. “This is why there is a place in the market for the ORGANii suncare range. It ticks all the boxes: the products are certified, blend into the skin with ease and the price point is competitive. We expect this range to be one of our best-sellers this summer.”
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]]>It has always been the No 1 rule of retail – know your customer. Learning buying patterns, understanding why they step foot in your store in the first place, and making sure you keep them interested by consistently introducing new product lines will be a big help to ensure customers keep coming back.
But the same applies to new consumers. What about the next generation of buyers who are yet to spend money with you or show any customer loyalty? What about the tween market who aren’t even that sure themselves what it is that they’re after?
Tapping into this sector is an intelligent way of winning new business, but it is one that requires a little delicacy too. According to research by Business Insider, “teens still rely on their parents for more than half of their spending money. That might explain why they’ve started to embrace some new ‘grown-up’ shopping habits – namely, organic eating and discount shopping”.
Forming healthy habits
Few parents, however, are going to welcome funding their teenager daughter’s newfound obsession for looking like a painted doll. But promoting it as an opportunity to start healthy beauty habits by swapping items on their wish list for inexpensive, chemical-free products in attractive packaging is appealing.
Pravera, distributor of natural make-up brand benecos, recently announced a partnership with English Netball in order to put benecos in front of a female audience across all age groups. Pravera’s managing director Graeme Hume says the aim of the brand was to “develop a high quality, reasonably priced natural make-up, nail polish and skincare brand that would also attract a younger audience and introduce them to the benefits of natural cosmetics”.
And there is a wide range of natural and organic beauty products that cater specifically for the tween market, such as Aequus, Amie and BM Beauty to name but a few. Happy teen plus happy mum equals double your number of regular shoppers.
The move towards functional
According to Roshida Khanom, senior personal care analyst at Mintel, organic eating and discount shopping aren’t the only adult shopping trends that the tween market is adopting.
In her report into Natural and Organic Toiletries 2014, she states that as beauty “moves away from free-from claims and moves towards more functional claims this is likely to make the category more appealing, particularly to younger people who want to know how a product will benefit them”.
2014 witnessed a definite decline in the amount of consumer interest in organic and natural certification (mainly due to a lack of clarity), but a huge rise in efficacy testing and results-driven products.
While the use of preservative/additive-free claims only made up 38% of new natural launches in the period January-October 2014, declining from 61% in 2013, anti-ageing claims rose by 45% in the same time period. “This offers opportunities for brands to be more competitive against regular beauty and personal care products, as well as to present functional benefits to the consumer which are more likely to resonate with a wider range of people,” adds Khanom.
So, if you haven’t yet settled on new product categories to stock for 2015, tween beauty might be a good place to start…
Julia Zaltzman is a freelance writer and editor of The Natural Beauty Yearbook
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]]>“My experience creating skincare formulas for other brands for eight years helped develop my intuition when it comes to exploring new skincare ingredients. I had a feeling that chlorophyll, which enables plants to capture energy from sunshine and is crucial to the photosynthesis process, had strong anti-ageing properties. In partnership with the University of Montpellier, I did extensive research into this area and discovered that this was indeed the case,” explains company founder and MD Alexandra Croce.
As chlorophyll can’t be extracted by itself from plants, Croce developed a unique CHC (chlorophyllin hordeum complex) serum to incorporate into its range. The complex contains chlorophyll from young organic barley shoots as well as polyphenols, vitamin E, organic grapeseed oil, organic camelina oil and organic muscat rosebush oil. High in antioxidants, the serum aims to boost skin cell metabolism to leave skin moisturized, brighter, rejuvenated and visibly younger.
The 14-strong ECOCERT-certified offer comprises products including Purifying Cleansing Milk, City Resistant Nourishing Face Cream, Two Phase Hydrating Face Mist; Detox Face Scrub Kit; CC Cream Second Life; and Purifying Toner.
“Over the last 12 to 18 months, much has been written about the cancer-fighting and healing benefits of chlorophyll present in green superfoods. Alorée is the first brand to use this much talked about ingredient in skincare formulations,” says Graeme Hume, MD of Pravera Ltd. “This unique selling point combined with the fact the products are all tested for their efficacy and deliver proven anti-ageing results makes Alorée a fantastic addition to our brand portfolio.”
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]]>The agreement covers a series of adverts and pull-out brochures in Netball Magazine and event support – with LED perimeter advertising around the court – at the Netball Superleague games which start on 31 January and will be shown on Sky Sports. As part of the deal, the brand also had an ad presence at the International Netball Series against Malawi which took place in December.
“We have seen solid growth for the benecos brand in the UK over the last 12 months and we want to build on this success to get the brand in front of a wider audience in 2015,” says Graeme Hume, MD of Pravera Ltd. “That is why we believe a partnership with English Netball is a perfect fit for the brand as it puts benecos in front of a female audience across all age groups.”
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]]>The range, which consists of nine products – eight herbal hair colours and an intensive conditioner – is vegan, BDIH-certified and free from peroxide, ammonia, preservatives, and synthetic or artificial colours and dyes.
Khadi’s colouring agents coat the surface of each individual hair rather than entering the cuticles, which is a less invasive and safer form of colouring. Colours include Natural Hazel, Black, Pure Henna, Dark Brown and Light Brown.
Commenting on the deal, Graeme Hume, founder and MD of Pravera Ltd, said: “Khadi is the only brand currently on the market that offers long lasting hair colour, volume and gloss that is completely free from synthetic colouring agents. The brand has been quickly growing in popularity in Germany since it launched in 2008, so it is very exciting that we can build on this success and take the brand to the UK and Irish market.”
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]]>Described as a luxury retreat, the new venture combines a shop and treatment room offering signature facials, massages and treatments, and is the brainchild of beauty therapist Esther Cooney who teamed up with organic skin expert and Pravera MD Graeme Hume for the project.
Commenting on the launch, Cooney says: “Opening The Bard’s Mistress has been a life-long dream for me and I can’t believe it is finally happening. For many years now I’ve been training beauty therapists about skincare and wider health benefits of using natural and organic products. Now that I’m opening up my own spa and shop I’ll be able to offer the very best of these products and treatments to people in my home town. It is incredibly exciting, and I can’t wait for the official launch day!”
So, what makes The Bard’s Mistress different from other stores? “We have a quirky ethos and like to stand out,” explains Cooney, “so instead of going glitzy and girly, we want our fresh, revitalizing products and spa treatments to be accessible for men as well as women. Besides this, we have a passion for ethically and naturally sourced beauty products. I believe that organic skin care products work on the skin as nature intended, and that there are no worries about irritations from nasty chemicals. Our customers deserve the best treatment, so we’ll use the best products.”
The store will offer natural and organic cosmetics, skincare, make-up, perfumes, supplements, make-up brushes and beauty bathroom accessories, and stock a variety of natural brands including benecos, Primavera (which will also be used for treatments), Florascent, lavera and Viridian Nutrition.
Hume explains the background to the partnership: “Esther and I met some years ago and I offered her the position of training manager for Pravera due to her extensive knowledge of natural and organic ingredients and previous positions in the industry. Initially Esther rewrote the procedures for Primavera treatments using their unique Marma point massage, and we endeavoured to secure spas and salons to offer Primavera treatments. Over the years we discovered that many individual therapists were enlightened to natural and organic products and we generated a loyal following and solid customer base.
“By 2013 we decided the solution was our own salon and retail outlet to prove there was a demand for natural and organic spas. and ten create a successful business model that can be rolled out. So fingers crossed! My background is business to business and Esther’s is consumer. With our joint expertise and knowledge of the brands stocked in The Bard’s Mistress, it was a no brainer really!”
The grand opening is on 2 September, and as an introductory offer, The Bard’s Mistress will be offering a free gift with purchase from 2-6 September.
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]]>With only 1% of launches specifically highlighting their gluten-free credentials on pack, she says that the potential to capitalize on gluten-free beauty product claims should not be underestimated when consumers are actively seeking those claims to integrate gluten-free products into their lifestyles.
41% of those products positioned as gluten-free in 2013 were in the skincare area, 14% were in the haircare sector, 39% colour cosmetics, 3% soap and bath products and 2% shaving products and depilatories.
But how relevant is a gluten-free tag on beauty and skincare products? Is it a necessary claim or just an over-sell on the part of manufacturers? Ingredients sometimes found in skincare products may include wheat bran, wheat starch, wheat protein, rye seed extract, barley, oat bran and wheatgerm oil, however most ingredients derived from grain sources are highly refined so that no trace of gluten proteins is retained.
And in any case, according to Coeliac UK, “gluten will only cause a problem if you eat it; it cannot be absorbed through the skin”. The organization adds that it is unlikely that someone would swallow enough lip balm or lipstick, for example, to cause a problem.
Graeme Hume, founder and MD of Pravera Ltd, distributor of the Lavera brand in the UK, says: “Although the interest in gluten-free beauty products may be slightly up, it is still the case that whether a product is free from gluten or not is irrelevant to the majority of consumers. Especially considering that even those who are allergic to gluten in food can often tolerate it in skincare formulations. Keeping in mind there is only limited space on pack, each brand has to make a decision on what information should take priority and for that reason, many natural brands – including Lavera – decide not to put any info on gluten content on the product packaging. However, in-store sales staff can verify which products are gluten-free.”
Natural skin, hair and bodycare brand Aubrey does carry a symbol on its gluten-free products, which are certified by the US Food and Drug Administration. Gianni Quaglieri, director of operations for Au Naturel, UK distributor of the range, comments: “It’s something that certain consumers are aware of, they want gluten-free and are looking for that type of mark on a product. Because they are natural products people expect certain extras as well so we’ve had to raise our game in order to satisfy curious consumers who are asking more questions.
“Some people feel that if they are gluten intolerant they don’t want to have anything to do with gluten. We’re giving them the option and offering that service if they’re looking for a gluten-free product – it’s a question of making your own mind up really.”
Michelle Berriedale-Johnson, editor of the FreeFrom Matters sites, says: “There is the question of perception. Many of those who are gluten sensitive would rather be safe than sorry, so even though the risk may be vanishingly small, they would rather not take it.”
She also believes that the issue of transparency is paramount in the area of free-from. “Since ingredients names do not always enlighten consumers greatly as to what is actually in the product, we would much rather see a gluten-confining declaration than not in the interests of transparency.”
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]]>ORGANii aims to provide a comprehensive and affordable offer, launching with 19 products comprising six Cream Soap bars, including Wild Rose, Lime Blossom and Vanilla varieties; four Liquid Soaps, including Rose and Citrus; six Shower Gels including Aloe Vera & Bamboo and Argan; and three types of Organic Cotton Plasters.
The range was developed after Pravera founder and MD Graeme Hume spotted a gap in the market for stylish, high quality natural and organic products that offered value for money. “I’ve always been passionate about bringing ethical, natural and organic brands to the UK and Irish market and it’s very exciting I’ve been able to use this experience to develop my own brand. ORGANii is a stylish range of everyday organic products at an affordable price point. My experience tells me that both retailers and customers appreciate certified natural and organic products that have a competitive price point, so I wanted ORGANii to tick those boxes.”
All soaps and shower gels are ECOCERT certified and the plasters carry the ICEA logo.
“There are currently no other brands on the market that offer certified organic cotton plasters, so our ORGANii plasters are truly different and unique,” explains Hume. “When you know that traditional plasters can contain synthetic plastics and glue, polyurethane (a synthetic resin) and even latex, which can irritate the skin, it is worth considering a more gentle and organic option.”
Retail prices range from £2.65 to £5.95.
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]]>Ranging from complexion products such as tinted moisturising creams and liquid foundations to lipsticks, eyeshadows and eyeliner pencils, the collection includes innovative products like Butterfly Effect Mascara and Lip & Cheek Tint.
“Lavera has succeeded in delivering an affordable, on-trend and innovative make-up collection, which really shows that natural make-up can compete with high street brands,” commented Graeme Hume, MD of Pravera which distributes the brand in the UK and Ireland. “Natural and organic skincare has become mainstream in the UK, but organic and natural make-up is not an established category as yet. Consumers are not willing to compromise when buying make-up and are looking for natural products that look stylish too, which is exactly what the new lavera range brings to the table.”
The entire range is NaTrue-certified and many of the products carry the vegan symbol.
To support the new offer, Pravera has launched a targeted advertising and PR campaign. There are also shelf displays, stand-alone displays and testers available for retailers.
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