Living Nature – Natural Beauty Yearbook

Wild Fire is described as a versatile warm and classic matte red with an orange undertone, which can be worn day or night. Pure Passion is a rich, deep matte red with a subtle crimson undertone. Perfect for night time it is designed to add a bit of glamour and elegance.

Successfully creating a red lipstick from organic, 100% natural and carmine-free ingredients is no easy task, according to Botanical Brands’ Kim Allan. “A good red lipstick is a difficult colour to create from 100% natural and organic ingredients. To get the vibrancy of colour without using carmine is even more difficult. After years of working on this dilemma, Living Nature’s formulators have now succeeded. They have created two intense, vibrant red lipsticks that use really clever natural plant ingredients, including Melia azadirachta and Coccinia indica. As an added bonus they are also certified organic by COSMOS.”

The US House of Representatives has approved a bill to prohibit the manufacture and sale of personal care products that contain plastic microbeads, which are known to have a significant negative impact on the environment.

President Obama signed into US law the Microbead-Free Waters Act of 2015 on 28 December after a series of studies showed that trillions of the miniscule plastic particles were flowing into bodies of water across the United States.

The bill introducing the new law was co-sponsored by both Republican and Democrat representatives and will come into effect in July 2017.

Commenting on the move, Kim Allan of Botanical Brands, said: “We have supported the Beat The Bead campaign for a number of years now and welcome this move by the US Government to ban the use of plastic microbeads in skincare and personal care products. This is a global concern, which will ultimately have an impact on the UK cosmetics industry. Many companies already produce skincare products without the use of plastic microbeads, showing that natural alternatives are not only available but effective too.

“As a supplier of eco, natural and organic beauty brands from around the world, we have actively campaigned for this cause and ensured that the facial exfoliation products in the Living Nature and Botanicals ranges are listed on The Good Scrub Guide. This useful guide is an excellent resource for any professionals or consumers seeking exfoliation products free-from plastic microbeads.”

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Natural and organic beauty distributor Botanical Brands was one of the two sponsors of the Gorgeously Green Gathering beauty blogger event held earlier this month in Swindon.

The event was organized by three established ‘green’ beauty bloggers – Jen of Jen’s Skincare, Rachel of All Natural Aspirations and Sarah of Sugarpuffish – and aimed to bring together natural beauty bloggers to network and increase their product knowledge.

The day was divided into a series of presentations by five natural beauty brand representatives including Kim Allan of Botanical Brands who presented Living Nature’s certified natural mineral make-up range and Lippy Girl Vegocentric Lipsticks, complete with a make-up demo and sampling.

“There are many blogger events but there are few that focus on natural and organic brands,” said the event organizers. “Our vision was to bring together the green beauty community to allow them to expand their product knowledge and engage in discussion with people who share the same passions. We received a great deal of positive feedback and the common theme with delegates was they found the talks inspirational.”

Kim Allan of Botanical Brands commented: “With online beauty tutorials becoming one of the fastest growing areas of the UK beauty industry, beauty blogging and vlogging is extremely important to Botanical Brands. Honest, well-written beauty reviews and video make-up and skincare tutorials play a big part in increasing awareness for the quality and ethical credentials of our natural and certified organic brands.

“This is especially the case with natural beauty bloggers. We were therefore delighted to be part of the Gorgeously Green Gathering and to meet all the wonderful bloggers in person. It was a lovely event and great that members of the green beauty community could come together.”

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Green People has introduced two new products ready for the summer: Scent Free Sun Lotion SPF 30 and Organic Children Scent Free Sun Lotion SPF 30 to offer natural broad spectrum UVA/UVB protection for sensitive skin.

Swiss deluxe skincare brand ananne? has appointed Greenhouse PR to help establish it within the UK natural beauty market.

Rebecca Goodyear Health & Beauty has launched Biteable Beautique, an online shop specializing in natural and organic beauty products. The site also includes a weekly blog series.

Living Nature has introduced its new and improved Thickening Mascara which is now completely free from natural fragrance, making it suitable for those with sen- sitivities. It comes in Jet Black or Blackened Brown.

Green Energy Organics has formulated a range of natural sun care and sunscreen products that employs a triple performance system for skin protection. The range comprises Anti-Ageing Sun Cream SPF 30; Baby & Toddler Sun Cream SPF 50; and Anti-Ageing After Sun.

The Police Intellectual Property Crime Unit (PIPCU) has launched its Wake up – don’t fake up awareness cam- paign in a bid to warn people about the risks posed by counterfeit beauty products.

During their recent historic trip to County Sligo, HRH Prince Charles and Camilla received a special gift hamper from Sligo-based organic beauty specialists, VOYA. Already a fan of the brand, Camilla commented that she was looking forward to taking her new VOYA organic skincare products home.

Childs Farm has announced the recruitment of James Hume, who has left Fruit Towers, HQ of Innocent Drinks, to join the Hampshire-based natural toiletries company as finance and operations controller.

Naturtint Reflex Non Permanent Colour Rinse has won the Temporary Colour category of the Hair Magazine Awards 2015. Available in six shades, the gentle colorant lasts from two to four weeks.

Natural and organic wholesale distributor Tree of Life has added a 52-page Natural Beauty Buying Guide to its insight series for retailers, offering information and details of products spanning the company’s beauty and personal care range – from skincare, bath and bodycare, to baby care, products for men and VMS.

Long-established Turkish natural beauty and bodycare brand Dalan is now being distributed in the UK through Naturela. Produced using 100% Aegean olive oil, the Dalan range includes olive oil soaps, shampoos, conditioners, hand and body lotions, shower gels, body oils, body butters, liquid soaps and shaving creams.

Botanical Brands has introduced Living Nature’s new range of face care products to the UK, developed specifically for sensitive skin and suitable for both men and women. The range is based on organic virgin coconut oil combined with a clear polysaccharide gel produced by the New Zealand harakeke flax plant.

After 40 years in the natural beauty products business, Faith in Nature is dropping its Faith Products Ltd company name in favour of what it says is the more apt, Faith in Nature Ltd.

Living Nature has introduced its new and improved Thickening Mascara which is now completely free from natural fragrance, making it suitable for anyone with sensitivities.

Available in Jet Black or Blackened Brown, the mascara uses halloysite clay to thicken lashes and candelilla, carnauba waxes, jojoba esters, manuka honey and tocopherol to provide smooth coverage to nourish and protect. However, the formulation no longer includes lavender oil.

“The cause of allergic or sensitive responses from make-up products can sometimes be fragrance, particularly in products with synthetic ingredients,” explains Kim Allan of Botanical Brands, which distributes the brand in the UK. “Mascaras, even though they’re worn on the lashes rather than directly on the skin, are sometimes the offenders … Even ingredients from some natural sources can be cause for concern, as the potency of essential oils (often used to provide natural fragrance) also means they can contain potential allergens.”

In June Botanical Brands will be introducing Living Nature’s new range of face care products to the UK, developed specifically for sensitive skin and suitable for both men and women.

The fragrance- and allergen-free range is based on organic virgin coconut oil combined with a clear polysaccharide gel produced by the New Zealand harakeke flax plant, known for its antiseptic, soothing, cooling and calming properties. Containing d-glucuronic acid and d-zylose, the gel is a natural humectant that draws in moisture to keep skin hydrated.

Designed to help address the skin inflammation and irritation often experienced by those with sensitive skin, the range incorporates: Sensitive Cleanser; Sensitive Hydrating Toner to soothe, hydrate and tone; Sensitive Day Moisture, combining coconut oil, harakeke flax extract and avocado oil to provide a gentle daytime moisturizer; and Sensitive Night Moisture, for deep overnight nourishment.

Sample envelopes containing the new Living Nature Sensitive Skin Range cleanser, toner and moisturizer are available as part of the launch strategy to provide a low-risk, low-cost way of dipping into the range.

Botanical Brands has launched Living Nature’s new Skin Revive Exfoliant product – a two-in-one cleanser and exfoliant which aims to reveal healthy, glowing skin in just two minutes.

The fast-acting exfoliant is described as gentle and effective and is suitable for all skin types but particularly mature, acne-prone or sensitive skin.

Skin Revive Exfoliant is formulated using botanicals from New Zealand combined with natural wax microbeads. The ‘hero’ ingredient is kumerahou, often referred to as nature’s soap, which cleanses the skin while helping lock in moisture. Rich in phyto-saporins, kumerahou also provides strong antimicrobial protection.

Jojoba and candelilla wax beads are used to gently lift keratinized dead skin cells from the skin, helping to stimulate health cell renewal. These natural beads are non-irritating and smooth so won’t damage skin and they are also biodegradable. Living Nature supports the Beat the Microbead campaign to reduce the quantity of plastic microbeads used in bodycare products.

Natural make-up brand benecos is increasing its distribution and is now available in Whole Foods Market stores. Graeme Hume from distributor Pravera Ltd said: “The benecos range is going from strength to strength in the UK and sales are up. We are definitely seeing an increase in demand for affordable natural and organic make-up from retailers and consumers.”

Faith Products has appointed Enzo Gallone as head of export sales. “We have such a strong core proposition,” commented Enzo, “and it is very much in demand across the world – we just need to find the right people, who share our passion for all things natural and eco-friendly, to partner and develop relationships with.”

Organic Monitor’s Consumer Insights report has found that parabens is the synthetic chemicals that most consumers look to avoid, stated by 63% of buyers, and awareness of all synthetic chemicals was seen to have increased significantly since 2007. Certification is becoming more important, according to the report, with 43% of consumers looking for symbols and logos when they buy beauty products, up from 33% in 2007, with most shoppers looking out for the Soil Association logo.

Male natural skincare brand Bulldog has been crowned ‘Small to Medium Business of the Year in the 2014 Natural Business Awards. “Scalable and saleable, Bulldog Skincare has successfully disrupted in a highly competitive marketplace,” said the judges.

UK eco-brand Barenaturals has teamed up with CLF as its national distributor for its vegan soaps, organic balms and natural skincare. Founder Darcy Croft commented: “Together we will be able to spread our wings and reach all those asking for our products further afield.”

UrbanVeda has won the Pure Beauty Award for Best New Natural Product for its Purifying Day Cream. The win represents its twelfth award placement in the 12 months since the company launched.

The latest feminine hygiene product from Organyc is its natural Intimate Wash which has a pH of 4.5 and contains a blend of organic ingredients including calendula and aloe vera.

Online beauty retailer LoveLula has scooped the prestigious Retail Innovation Award at the Pure Beauty Awards. It was praised for offering customers an unrivalled choice of natural, organic and ethically produced beauty products and for expanding the horizons of natural beauty in the UK.

New to shelves is Wassen Collagen drink, a supplement which aims to promote beauty from the inside out. The orange drink, which comes in sachet form, is designed to deliver essential nutrients to the dermis layer of the skin through the body’s blood supply.

Shea Mooti organic skincare brand for mums and babies is promoting its multi-award-winning range in the UK, Europe and the Far East with its new marketing partner Geometry Global with the goal of creating original and inspiring marketing campaigns to boost customer relationships.

New from New Zealand skincare brand Living Nature comes the Skin Steps range, comprising three specifically targeted box sets containing the three steps skin needs for everyday natural care.

The sets – Skin Steps to Purify Oily Skin, Skin Steps to Nourish Normal Skin, and Skin Steps to Enrich Dry & Mature Skin – each contain a 50ml cleanser, hydrating gel and moisturizer and represents a substantial retail saving of between £16-£18.50 when compared to burying the same products individually.

The convenient product sizes make the sets ideal for holidays, weekends away, the gym or for use at home.

The mild cleansers utilize kumerahou, nature’s gentle soap; the hydrating toning gels contain super hydrator Harakeke Flax Gel to replenish and retain moisture; and the moisturizers use New Zealand’s active botanical ingredients including antioxidant-rich totarol.

The Skin Steps sets also contain a skin type care card and two sample products to introduce additional complementary products within the Living Nature range.