The post Interview: Dr Mark Smith, director general, NATRUE appeared first on Natural Beauty Yearbook.
]]>What do you see as key trends for the natural and organic beauty market in the next year?
“Natural and Organic cosmetics offers a wide range of products covering consumers’ needs and sometimes even anticipating trends. This is, at its heart, the result of the continuous advances in the production of natural raw materials, the innovative manufacturing teams in research and development, and formulation from across the whole natural and organic cosmetics sector.
“From the product perspective, NATRUE certified brands now includes a full range of hair care products. In the past, formulating with some natural surfactants proved to be problematic – sometimes due to their foam boosting ability or its stability – which meant that consumers sometimes found it difficult to adapt to natural and organic shampoos. However, increasingly innovative raw material development working with ingredients of natural origin has helped to close this gap by ensuring products with improved function and efficacy; besides being pleasant to use.
“Another product trend is nail care. Many brands have launched certified products specifically dedicated to nails in order to naturally protect and beautify them. Moreover, for the first time ever, some companies have launched nail polishes onto the market bearing the NATRUE label. This breaks a barrier for the sector, because as a product line for the authentic natural and organic sector, certified natural nail polish was not possible.
“The most “recent” products includes all the ranges of BB creams and products with multiple properties – like skin colouring and moisturising – which are perfect for women always in a rush but who, at the same time, do not want to compromise on naturalness. Products for men also need a mention in this list. The male grooming sector is growing and, besides shaving products, some natural and organic brands are offering product lines for men that that include self-care products like shower gels and shampoos. Last but not least, a number of perfumed waters have also been recently launched.
“With regards to ingredients, there is a double trend. One involves the sourcing of new active ingredients worldwide – such as extracts and resins from South America, to berries from Scandinavia to the popular shea butter, as well as the African plant extracts from Kigelia Africana. The other is re-discovering new ways to use or combine ingredients from common or locally sourced plants. For example those found in Europe such as olive, resins from pines/ conifers or aloe vera and their derivatives, can be further developed for application in natural/organic cosmetics.
“Besides products ingredients and categories, consumers more often look for those products carrying eco or ethical labels, which indicate multiple assurances. For instance, products which are not only natural and organic but also fair trade, vegan or halal. Increasingly, it is common to see multiple labeling on the product packaging.”
What are the biggest challenge(s) for the natural and organic beauty sector?
“From the 2014 GFK study commissioned by NATRUE, we know that over the 60% of European consumers are reassured by the presence of labels when it comes to natural and organic cosmetics.
“Since there is no official definition for what a natural and organic cosmetic can or cannot be, certification to private standards, such as NATRUE, has shown a significant contribution to the development of confidence in the market, which is no longer a niche. However, consumers still struggle when it comes to understanding the differences between labels, what requirements are behind them, and whether or not they offer the same degree of strictness and transparency.
“Therefore, it is increasingly important to positively engage with consumers to help their understanding of what’s behind each seal, so that they can avoid those labels which are, for example, just a self-declaration or those with a weak criteria. Pending an official definition for natural and organic cosmetic products must be appropriate, relevant and strict, and then consumers can still benefit enormously from manufacturers continuing to move towards non-profit, strict and transparent seals, (which can be used internationally). The main advantage for the consumer is to be offered products that combat greenwashing, which are truly natural and organic, and meet their expectations on a global scale. In the long run, this continuous approach would generate even more trust in the market, which is well-positioned for further growth.
“It is important to mention that the conventional sector is not watching these developments without interest. The recently released first part of the ISO Guidelines for natural and organic cosmetics represented a weakening of the current, stronger, definitions for what a natural ingredient should be, and so has the potential risk to undermine future consumer trust in the sector. I am very happy then to be given the opportunity to be able to present this topic at the upcoming Natural Products Scandinavia show, where I will compare the provisions of the ISO Guidelines with the NATRUE Standard.
How can companies, buyers and associations like NATURE help overcome these obstacles/challenges?
“NATRUE has promoted its label since 2009, and many brands, which had different certifications in the past, have now opted to use only the NATRUE seal. To date we have more than 200 brands carrying the NATRUE seal accounting for just over 4800 certified products on the market.
“This is exactly the result of the process I mentioned before: by offering consumers and companies alike a strict, reliable and international standard we have simplified the framework of the natural and organic cosmetic sector offering a higher degree of trust.
“As an active Brussels-based non-profit association, NATRUE is not only a standard-setter, but an advocate for appropriate legislation for natural and organic ingredients and products. As the regulatory landscape changes, we are fortunate in this task to have experts from our pioneering companies’ close by whom we can pool resources from; and work together with to develop joint projects, campaigns or political activities.
“We are always looking for companies, retailers and other association to unite with us; committing to our high standard, supporting true natural and organic cosmetics and helping together to shape the future of our sector. At this year’s membership assembly, we welcomed another 14 members from several countries, which led us to over 60 active members of the association from more than 15 countries worldwide.
“All those interested in discovering more about each of our milestones, activities and the recent developments of NATRUE can download our recently published Annual Report.”
The post Interview: Dr Mark Smith, director general, NATRUE appeared first on Natural Beauty Yearbook.
]]>The post Weleda adds new fragrance to its Jardin de Vie range appeared first on Natural Beauty Yearbook.
]]>“This Christmas we are excited to be expanding our Jardin de Vie range with a beautiful fourth fragrance, Onagre, inspired by our Evening Primrose skincare collection,” explained Weleda’s managing director Jayn Sterland. “This elegant new fragrance is reminiscent of balmy walk through a leafy garden in the early evening. The summer heat has dropped out of the day and the twilight is bathing the garden in a magical light. This is the moment the evening primrose opens her golden flowers to reveal their radiant beauty.
“At the heart of the scent there’s magnolia – fresh, green, sensual and delicately floral at the same time. This is layered with cardamom, which is quite a lively top note that sharpens our focus, and then a base note of sandalwood for a warm woody undertone that leaves a delicate and powdery scent on the skin. It’s wonderfully complex and enigmatic, like the women who love our Evening Primrose skincare!”
The fragrance is NATRUE-certified organic and free from synthetic perfume or artificial additives.
Onagre will also be available in a new limited edition Christmas gift set featuring the fragrance alongside a 200ml Evening Primrose Revitalising Body Wash and matching 200ml Body Lotion.
The post Weleda adds new fragrance to its Jardin de Vie range appeared first on Natural Beauty Yearbook.
]]>The post Fair Squared sets up for Christmas appeared first on Natural Beauty Yearbook.
]]>The set contains 10ml sizes of: Green Tea Body Lotion, a light and nourishing body moisturizer; Apricot Shampoo to repair and strengthen hair; Vanilla Shower Gel, containing olive oil to cleanse and freshen; and Olive Hand Soap for soft and supple skin.
The products contain fairly traded olive oil from Palestine, shea butter from Burkina Faso and coconut from Thailand.
The post Fair Squared sets up for Christmas appeared first on Natural Beauty Yearbook.
]]>The post Weleda ventures into Valley Fest appeared first on Natural Beauty Yearbook.
]]>In four Holistic Therapy pods Weleda is treating festival-goers to a unique Weleda experience from their team of holistic therapists, offering a selection of treatments using bespoke fragrance packages using 100% natural ingredients, organic plant oils and pure essential oils.
In addition, Weleda is running a pampering organic Beauty Geodome offering half-hour radiance-restoring Weleda Skin Food Facials, and at the Nice Cream Van it will also be sampling Skin Food – its iconic beauty classic which is celebrating its 90th birthday this year.
Visitors can also experience a refreshing Weleda Shower with a choice of aromatic body washes, plus Weleda’s all-natural shampoos and conditioners. The brand will also be introducing an invigorating new Men’s Active Shower Gel at Valley Fest.
Weleda is also teaming up with Mungo & Betsy’s Spa Safari in the Village Green as the exclusive skincare brand. This is the destination for a luxury shower, a dip in a steaming wood-fired hot tub, and a relaxing sauna to soothe away any symptoms of the previous night’s celebrations. Here the brand will be sampling a range of NATRUE-certified natural fragrant body washes, shampoos and body lotions for festival-goers to freshen up before dancing the night away.
Jarvis Smith, Village Green curator and co-founder of MyGreenPod.com, commented: “Having lead the way forever (well nearly) with green beauty products that are so kind to people and our beautiful planet, Weleda was the most natural and obvious choice of partner to deliver a sensational Wellbeing Spa within the Village Green area at Valley Fest. We wanted to create an uplifting experience for Valley Fest(ers) to take back to their everyday lives, so in the Village Green we’ve created a combination for the senses with the Weleda spa treatments, Zutopia Elixir tent, vegan cafe and natural juices, plus an experiential energy tent, and sounds from around the world on our bandstand! Valley Fest is going to be the start of something huge in years to come.”
The post Weleda ventures into Valley Fest appeared first on Natural Beauty Yearbook.
]]>The post Weleda brings back popular tooth gel for kids appeared first on Natural Beauty Yearbook.
]]>NATRUE-certified, the gel is developed with dentists and is natural and free from synthetic ingredients and fluoride. The clear base gel is made from non-abrasive hydrated silica, thickened with align obtained from seaweed, and is ideal for milk teeth.
A key ingredient is organic calendula, which is used in the Weleda Baby range for its mild soothing and healing properties, and is great for gums, and is flavoured with a child-friendly mix of essential oils including fennel and spearmint.
The post Weleda brings back popular tooth gel for kids appeared first on Natural Beauty Yearbook.
]]> https://www.naturalbeautyyearbook.co.uk/weleda-brings-back-tooth-gel-kids/feed/ 0The post Weleda introduces new Almond Sensitive Skin collection appeared first on Natural Beauty Yearbook.
]]>The range incorporate cold-pressed organic almond oil, which absorbs quickly and leaves no feeling of greasiness and provides a high content of unsaturated fatty acids to improve the skin’s barrier function and protect against moisture loss.
The offer comprises: Almond Sensitive Skin Body Lotion, which is designed calm skin, reduce redness and moisturize, and incorporates organic beeswax to strengthen the skin’s own natural barrier; Almond Sensitive Skin Hand Cream, to soothe irritation and ease uncomfortable tightness; and Almond Sensitive Skin Body Wash, a pH balanced creamy body wash containing organic shea butter to help replenish and protect the skin against drying.
The products are minimally scented with essential oil of bitter almond, producing what the company describes as a ‘marzipan mellowness to gently soothe the senses’.
All products are NATRUE-certified organic.
The post Weleda introduces new Almond Sensitive Skin collection appeared first on Natural Beauty Yearbook.
]]> https://www.naturalbeautyyearbook.co.uk/weleda-introduces-new-almond-sensitive-skin-collection/feed/ 0The post All’s fair … appeared first on Natural Beauty Yearbook.
]]>The fair trade, eco, vegan brand uses ingredients certified by Fair Trade Labelling Organization (FLO) and carries the NATRUE label.
All products are free from parabens, nano particles, mineral and palm oil. They aren’t tested on animals and are certified Halal, vegan, natural and organic.
The product range, which was unveiled at Natural & Organic Products Europe, includes a Kid’s Body Cream, Coconut Body Scrub, Green Tea Body Lotion, Rich Argan Facial Cream, Apricot Shave Balm, as well as a range of condoms, haircare products and shaving oils.
The post All’s fair … appeared first on Natural Beauty Yearbook.
]]> https://www.naturalbeautyyearbook.co.uk/alls-fair/feed/ 0The post NATRUE raises profile at NPE with inaugural pavilion appeared first on Natural Beauty Yearbook.
]]>The aim of the pavilion was to communicate the importance of certification for manufacturers when differentiating themselves from the greenwash beauty brands on the market, raise awareness of the NATRUE certification standards and flag up the fact that 70% of all certified natural cosmetics sold in Europe carry the NATRUE logo.
“Being part of Natural & Organic Products Europe with a pavilion was a great success for NATRUE – the interest was very high, demonstrating that the sector is more and more aware of the importance of a trustworthy certification mark, like NATRUE, which supports consumers in identifying truly natural and organic cosmetics. We will definitely be back next year bringing more NATRUE Label users with us,” Francesca Morgante, NATRUE label manager, told NPN.
The Pavilion hosted: Weleda, which used the show to launch its new Jardin de Vie fragrance range and Almond Sensitive Skin offer; Lavera which showcased its Re-Energizing Sleeping Cream; Gala, launching its Bio Happy shower gel range; Le Fate della Terra, introducing its Hydrating Serum for Body and Face for babies; BRANDPUR; Aromeda; and Vivienne Swiss Formula, which introduced its range of natural dietary supplements and skincare.
The post NATRUE raises profile at NPE with inaugural pavilion appeared first on Natural Beauty Yearbook.
]]> https://www.naturalbeautyyearbook.co.uk/natrue-raises-profile-npe-inaugural-pavilion/feed/ 0The post Weleda launches first ever range of natural fragrances appeared first on Natural Beauty Yearbook.
]]>Being exclusively unveiled at Natural & Organic Products Europe in April, the new Jardin de Vie fragrance range is inspired by the much-loved scents of Weleda’s Pomegranate, Wild Rose and Sea Buckthorn skincare collections.
Available in three 50ml sprays or Eaux Naturelles Parfumées – a new fragrance category created by Weleda that is slightly lighter than eau de toilette and more akin to the strength of eau de cologne – the range is NATRUE-certified authentically natural.
“As humans we have an inner affinity to natural scents and we react or respond particularly well to them,” says Leo Zangerle, head of the Weleda Fragrance Development Centre. “Natural essential oils are not dead or inert materials – they have a multi-layered vitality and complexity, and can have a more intense impact on our emotions and affect us in a much more holistic manner, due to their sophisticated composition. They trigger a completely different response to artificial scents.”
The post Weleda launches first ever range of natural fragrances appeared first on Natural Beauty Yearbook.
]]> https://www.naturalbeautyyearbook.co.uk/weleda-launches-first-ever-range-of-natural-fragrances/feed/ 0The post Pravera signs FairSquared deal appeared first on Natural Beauty Yearbook.
]]>The fair trade brand offers vegan condoms as well as certified organic toiletries such as body butters, shower gels and shaving oils, and a range of 30 products will initially launch in the UK.
As part of the deal and to fall in line with Pravera’s ethos to distribute only certified natural or organic brands, FairSquared agreed to reformulate its range to achieve NATRUE certification for its toiletries.
The FairSquared condoms contain natural, fair trade rubbers but can’t be certified organic as there is no organic standard for rubber.
“FairSquared’s ethics and values are outstanding, and this combined with its organic certification makes it an attractive brand for the UK market,” commented Graeme Hume, MD of Pravera Ltd. “We are aiming to get it distributed in stores that reach a customer base interested in ethical, fair trade products.”
The post Pravera signs FairSquared deal appeared first on Natural Beauty Yearbook.
]]> https://www.naturalbeautyyearbook.co.uk/pravera-signs-fairsquared-deal/feed/ 0