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]]>The brand’s new Natural Lip Balms are designed to protect and nourish lips and keep chapped skin at bay. Containing organic shea butter to moisturise and add shine, the balms are available in Classic, Orange, Mint and Raspberry varieties.
Benecos’ Happy Cleansing Wipes with Aloe Vera and Orange are vegan and biodegradable. They contain natural ingredients including aloe vera extract and orange fruit water and have an uplifting fragrance of orange and mango. Suitable for all skin types and pH neutral, the wipes contain no alcohol, are dermatologically tested and BDIH-certified.
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]]>But just how sustainable is that relentless quest for the new? Not very, according to Jayn Sterland, MD at Weleda UK.
In a special video interview, Sterland, a participant at last week’s Natural Beauty Roundtable, says: “A really well established beauty brand will only grow their business, in the main, through adding newness. So a lot of the really mature brands will spend all of their time, energy and effort, and their main marketing effort, talking about the ‘new new’.
“How is that sustainable? Why aren’t we looking at last year, or even ten years ago, or 20 – and getting it right first time. I work for a company that rarely innovates, and when we do innovate it might take us 10 years to have a product that we know works. So, working to trends isn’t how we work.”
Sterland acknowledges that “what retailers want is something new and exciting every day, to get shoppers to come through the door, or go online.”But she says it creates an “imbalance” that natural beauty brands need to reconcile. “The critical thing,” she says, “ is to make a product relevant today, even if – like Weleda’s Skin Food – it’s 90 years old”.
“Organic and natural is just about the purity of an ingredient, it’s nothing to do with the whole process of the business”
Elsewhere, Sterland calls on the natural beauty sector to speak with a unified voice and pull behind a single certifying body. And she says that the wider natural beauty debate “needs to elevate itself away from the natural versus organic question, and instead be asking how sustainable is what we’re doing?” She adds: “Organic and natural is just about the purity of an ingredient, it’s nothing to do with the whole process of the business.”
Sterland also argues that natural and organic beauty brands should work harder to appeal to mainstream consumers “because the more mainstream we can make sustainability, organic and natural the more good will come of it.”
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]]>The post Natural beauty ambassadors: “shared vision” will drive sector appeared first on Natural Beauty Yearbook.
]]>The 2016 Natural Beauty Roundtable brought together a group of 20 prominent brand owners, CEOs, commentators and practitioners for a two-hour themed discussion, working lunch and networking sessions.
The event also included the formal presentation of this year’s Natural Beauty Retail Awards. Among those collecting awards on the day were Holland & Barett’s senior beauty buyer Lucy Pottinger (for Best Retail Chain), Lovelula founder Sonia White (Best Online Retailer), Joanne Hill owner of Amaranth (Best Independent Retailer) and Jo Chidley from Beauty Kitchen (Best Branded Store). Weleda UK MD Jayn Sterland meanwhile was presented with an award for being voted number one in the 2016 Who’s Who in Natural Beauty Awards.
The main roundtable discussion, chaired by Natural Beauty News editor Julia Zaltzman, focused on four themes – The K-Beauty Trend (Korean and wider Asian beauty trends), Waterless Beauty, Future Proofing and Trends of 2017. The discussion also covered the growing need for natural beauty businesses to demonstrate a coherent sustainability strategy, the future role of personalized beauty, and the emergence of ‘micro-influencers’. The group also advocated an approach which balances a desire for innovation with a respect for trusted ‘hero products’ and ingredients. And there was universal support for the sector to work more closely together and speak with a unified voice.
Speaking after the event, Jayn Sterland said: “It was great to have the opportunity to come together and discuss some really meaty issues. One of the things we sometimes forget about is that we all share the same vision and come from the same place, so we need to unite and have one voice. My big take out from todays is that there is more that unites us than divides us.”
Joanne Hill, owner of award-winning retailer Amaranth, said: “I thought today’s discussion was incredibly interesting and thought-provoking. And I thought it encouraged us to think about important issues in a very different way.”
“I thought today’s discussion was incredibly interesting and thought-provoking. And I thought it encouraged us to think about important issues in a very different way”
Luke Sherriff, of Pinks Boutique, said: “It was really interesting to talk with the group about how sustainability feeds back into your whole business, and isn’t something that just affects final products.”
Lorraine Dallmeir, from Formula Botanica, told us: “I loved this morning’s discussion. It’s particularly interesting to hear the experiences of people who are in different parts of the industry. For example, I spend most of my time with people who are learning how to formulate, so it’s very interesting to hear retailers saying what consumers are looking for when they walk into a shop, how they view different beauty products. That was very eye-opening for me.”
The full report on this year’s Natural Beauty Rountdable will form a centerpiece of the Spring 2017 edition Natural Beauty News. Video interviews with some of this year’s Roundtable contributors will be posted shortly on the NPN and Natural Beauty News websites.
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]]>Several new awards have been added for 2017: the Best Soil Association-Certified Organic Range; the best Vegan Society-Certified Vegan Range; and the Best Natural Foot Care Product.
Awards will also go to Natural Health’s Holistic Hero, Champion Range, Hotel & Spa Experience and Online Retailer, plus the new High Street Retailer category, all nominated and voted for by Natural Health’s readers.
The judging panel for this, the award’s 12th year, includes president of the Complementary Medical Association Janey Goddard, Green & Black’s co-founder and author of the Beauty Bible Josephine Fairley, green living expert Jo Wood, plus members of the Natural Health editorial team.
Entry closes on 7 October. For more details visit the awards website.
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]]>The post Who’s Who in Natural Beauty 2016 – voting deadline approaching appeared first on Natural Beauty Yearbook.
]]>Voted for by the natural and organic beauty industry, the hotlist provides an essential snapshot of the leading personalities driving the newest trends and products on the market.
Diversified Communications UK, publishers of Natural Beauty News (previously Natural Beauty Yearbook), is encouraging the industry to make their nominations before the deadline on Friday 29 July 2016. The top 25 to make this year’s ‘Who’s Who in Natural Beauty’ will be published in the next bi-annual issue of Natural Beauty News in October.
Last year’s top spot was won by Sonia White, managing director of LoveLula whose mission has been to unite natural and organic brands from around the globe, making them accessible through Beauty Boxes. The top 10 in the coveted list included: broadcaster and natural beauty advocate Janey Lee Grace; founders of Kinetic Enterprises, Kim and Alexander Barani; Kirstie Sherriff, co-founder of Pinks Boutique; Francesca Morgante, label manager at NATRUE; Graeme Hume, owner of Pravera; Jayn Sterland, managing director at Weleda; Emma Reinhold, former trade relations manager at Soil Association; Tracey Robinson, founder of Vert PR; and Ben Wigley, co-founder of BigGreenSmile.
Commenting on the hotlist, Dominic Roberjot, Natural Beauty News publisher says; “The Who’s Who in Natural Beauty top 25 is our way of recognising the leading personalities behind the products that are changing the world. By celebrating the bloggers, buyers, PRs, brand owners, and journalists who shape the sector, we hope to promote the best advocators in the world of organic and natural beauty. Nominations are made by the industry – that’s why it’s vital to make your vote count!”
Natural and organic trade industry members interested in participating can submit up to five names online at: www.naturalbeautyyearbook.co.uk/whos-who-in-natural-beauty. The final deadline for receiving nominations is Friday 29 July 2016.
Natural Beauty Retail Awards 2016
Launched last year, the Natural Beauty Retail Awards recognises and celebrates the best natural and organic beauty retailers dedicated to offering their customers a great retail experience. Winners last year included: Debenhams, Neal’s Yard Remedies, Waitrose, LoveLula.com, and Content Beauty/Wellbeing.
Nominations for Natural Beauty Retail Awards 2016 have now closed. Entries will be judged by a panel of industry experts, with retailers competing for the top spot in the following categories: Best Department Store, Best Retail Chain, Best Supermarket, Best Branded Store, Best Online Retailer and Best Independent Store.
For more information about ‘Who’s Who in Natural Beauty Top 25’, and Natural Beauty Retail Awards, please contact publisher Dominic Roberjot on 01273 645128 ([email protected]) or visit www.naturalbeautyyearbook.co.uk.
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]]>The New Natural report includes insights from a survey of 1,000 US and UK consumers and explores the cultural drivers and trends behind the rising demand for natural products beyond food.
“Natural trends that once would have remained confined to the specialty food sector are now rapidly scaling up to the mass market, and are having an immediate impact on beauty, apparel and even architecture,” says Lucie Greene, worldwide director of the Innovation Group. “What began as a philosophy in food is now infiltrating virtually every lifestyle category. Natural products are no longer seen as niche alternatives, but are aspirational. We’re seeing a renaissance of new products that meet this demand, and consumers are willing to pay accordingly.”
The report flags up the concept of a me-cosystem — “a new holistic approach to beauty that views what is applied externally and what is ingested as part of a total package of wellness” which is driving the trend for food ingredients as nutrition for the skin. The survey found that 82% of respondents in both the US and the UK say what you put into your body has a greater effect on beauty than what you put on your skin.
New Natural also found that the rapid expansion of natural beauty is spurring consumer skepticism, with 69% of consumers saying they don’t believe products labelled ‘natural’ are truly natural.
The key beauty trends revealed in the report include: the connection between health and bacteria both inside and outside the body; a rising interest in the health benefits of fermented foods leading to a wave of edible and topical product launches; edible and biodegradable packaging; natural beauty launches using the language and processes of laboratory science to support efficacy claims; and consumer expectation of more information about sourcing and provenance spilling over into beauty.
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]]> https://www.naturalbeautyyearbook.co.uk/46-of-uk-millennials-use-food-ingredients-to-make-beauty-treatments-at-home/feed/ 0The post Natural Products Scandinavia announces new beauty features for 2015 appeared first on Natural Beauty Yearbook.
]]> Natural Products Scandinavia will feature a new Natural Beauty and Skincare Zone and Natural Beauty Innovation Theatre when it returns to Malmö, Sweden, on 1-2 November. This year’s show also sees the introduction of its first ever Best Beauty Brand Award.As the Nordic region’s only dedicated trade event for the natural health, beauty, skin care, and self-care markets, the award winning Natural Products Scandinavia has enjoyed significant year-on-year growth. Thanks to rave reviews and a 13% increase in attendees last year, the 2015 event will boast over 350 exhibitors. Three months out from opening day, it is already 90% sold out with companies from 39 different countries.
Valued at around €11bn by Euromonitor International, the organic beauty market is big business. Whilst natural cosmetic and personal care sales have experienced double-digit growth, with many brands focusing on new distribution channels and export markets, like Scandinavia, to further their expansion. And it is new innovations – like the ones being showcased at Natural Products Scandinavia – that are helping to feed this thriving industry.
This year’s new dedicated Natural Beauty & Skincare Zone (located at the front of the show), will feature the latest natural and organic beauty innovations – from large establishing brands to exciting start-ups from across the Nordic region and around the world.
The area will feature first time appearances from i+m Naturkosmetik (Sweden), Aroha AB (Sweden), Sõsar Natural Cosmetics (Estonia), Bee Cera by Fotiadis (Greece), Biok Laboratorija (Lithuania), Ekovista Oy (Finnish distributor for Acorelle, Pur’Aloe, Lovea Bio, and Benecos natural beauty), Natura Siberica – the first certified organic Russian cosmetics range to be formulated with wild-harvested Siberian herbs, and Les Anes d’Autan – the French cosmetics range formulated with organic donkey’s milk. The Natural Goods Company is also new for 2015 – the Finnish distributor for leading natural and organic beauty brands, including Biosolis, Taoasis, Florascent Natural Organic Perfumes, Laboratoire du Haut-Ségala, Triumph & Disaster, Khadi Natural and Provida Organic.
Returning exhibitors include Naturkosmetikkompaniet Naturkosmos AB (Sweden), Strindberg AS (Norway), Kivvi Cosmetics (Latvia), Oh Lief (South Africa) and Konjac Sponge Company (UK).
“The show has a really positive energy and we’ve had a great response. Malmö is a perfect meeting place for the industry,” says Negin Aghili, sales manager at Dr. Organic, Sweden.
Running throughout the two day show, Natural Products Scandinavia’s free business seminars are renowned for attracting a host of high-profile beauty brands and industry professionals, delivering the newest trends and latest research from across the health and beauty sectors.
The new Natural Beauty Innovation Theatre (which complements the existing Natural Theatre) will feature sessions from Irene von Arronet, founder of Natural Organic Cosmetics (NOC Sweden), Elodie Toulouze from Ecocert, and a representative from NATRUE.
The theatre will also host the first Best Beauty Brand Award, celebrating a leading natural beauty company on the market; with the winner to be judged by a panel of beauty bloggers, press associates, and industry experts. The theatre’s dedicated networking space, for the who’s who in the organic and natural beauty sector in Scandinavia, will host ‘the beauty hour’ where companies will demonstrate their latest product innovations.
Natural Products Scandinavia returns to MalmöMässan, Sweden on 1-2 November; it is co-located with Nordic Organic Food Fair.
To register for a free trade ticket, please visit www.naturalproductsscandinavia.com and quote priority code NPSUK200 (www.eventdata.co.uk/Visitor/NPS.aspx?TrackingCode=NPSUK200).
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]]>The brands on offer are Natural Being – a nine-strong manuka honey face and bodycare range from New Zealand; Lippy Girl vegan lipstick from Canada, made from organic and wildcrafted natural oils and waxes; and the new Living Nature Sensitive Skin facial products which are based on organic extra virgin coconut oil and the harakeke flax plant from New Zealand.
The opening packages have been designed to be low-risk, low cost and compact, and are presented in space-saving merchandising stands containing a small quantity of each product in the range as well as free testers and POS material.
“We already supply our natural and organic skin care brands to Wholefoods and a number of independent health stores,” says Kim Allan of Botanical Brands, “but are keen to expand our support of independent businesses in this sector. As such, we have tailor-made these special opening packages to suit their needs and provide excellent value for money.”
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]]> https://www.naturalbeautyyearbook.co.uk/botanical-brands-creates-natural-beauty-packages-for-retailers/feed/ 0The post Show and tell appeared first on Natural Beauty Yearbook.
]]>Another year, another inspiring and exhilarating show. At the time of going to press with this column the dust has not long settled on the fabulous Natural Beauty & Spa show, part of Natural & Organic Products Europe, held for the first time this year at ExCeL London.
New kids on the block
While it’s always a pleasure to spot the bigwig brands that have done so much to trail blaze for the natural beauty industry, it’s also an exciting opportunity to get acquainted with the new kids on the block, and see what consumer demands over the past year have been responded to.
Of course, not all newcomers have the budget to attend a leading show such as Natural & Organic Products Europe, so this year the introduction of the Venus Beauty Pavilion gave a helping hand to young, fledgling start-ups, enabling them to exhibit in a shared space for a fraction of the cost.
The pavilion showcased brands such as Stvdio5, a new 100% vegan and natural cosmetic company based in London, and BYRT Skincare, an exciting new British brand that uses premium, organic ingredients sourced from around the globe.
Premium beauty still seems to prevail as the fastest growing trend in the natural beauty category, but more importantly its development is one deemed necessary by expert analysts.
Amarjit Sahota, director of Organic Monitor, raised the pertinent point during his Monday seminar that despite steady growth within the industry, the consumer base of natural and organic beauty remains relatively small, only making up 2% of overall beauty sales in the UK.
Finding a way into the mainstream
At the risk of experiencing the “green glass ceiling” effect, he said that natural and organic beauty brands and retailers “need to rise above the dark green consumers, and find ways to go mainstream”.
In other words, trading purelyoff natural and organic credentials is not enough to engage a shopper who might never have expressed any interest in what ingredients their beauty products contain. Promoting the premium and efficacious elements of a brand does, however, pique interest, he said, with the organic factor regarded by light green shoppers as being a happy bonus.
Sahota cited the Australian organic skincare brand Jurlique as a perfect example of a range that has marketed itself as being premium above and beyond the fact it is organic, and has subsequently experienced huge growth and success off the back of this. Since being taken under Japanese ownership four years ago, Jurlique is now considered the No 1 prestige skincare brand in Asia, and No 2 in Australia.
So while it’s important never to lose sight of the natural beauty industry’s origins or core values, it will also pay for retailers to be mindful of what type of products will bring a new wave of consumer through their door in future in order to bolster the loyal dark green consumer sales throughout the year.
Julia Zaltzman is a freelance journalist and editor of the Natural Beauty Yearbook
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