The post Benecos launches into the New Year appeared first on Natural Beauty Yearbook.

Natural beauty brand benecos is adding new lip balms and cleansing wipes to its product line in the New Year.

The brand’s new Natural Lip Balms are designed to protect and nourish lips and keep chapped skin at bay. Containing organic shea butter to moisturise and add shine, the balms are available in Classic, Orange, Mint and Raspberry varieties.

Benecos’ Happy Cleansing Wipes with Aloe Vera and Orange are vegan and biodegradable. They contain natural ingredients including aloe vera extract and orange fruit water and have an uplifting fragrance of orange and mango. Suitable for all skin types and pH neutral, the wipes contain no alcohol, are dermatologically tested and BDIH-certified.

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The post Benecos bigs up summer offer appeared first on Natural Beauty Yearbook.

Natural cosmetic brand benecos is celebrating the arrival of summer with 15 new products to bring a ray of sunshine to make-up bags.

Designed to provide natural products in trendy colours and at affordable prices, the Summer Collection (launching on 11 July) spans lip gloss, nail polish, eyeshadow, powder, bronzer and lipstick.

The new products include benecos Matt Eyeshadow in Mauve Me, Soft Vanilla, Apricot Glow, Frozen Yoghurt, Hey Girl, Green Lagoon and Forget-Me-Not; two new lipstick shades –First Love (a deep muted pink) and Watermelon (a dark rich red); and two new Lip Gloss shades – Natural Glam and Pink Blossom.

Two additional Nail Polish colours have also been introduced: Blue Sky, described as a beautiful lilac-blue shade; and Hot Summer, a colour that sits between red and pink. Benecos nail polish is free from toluene, camphor, phthalates, formaldehyde and colophony.

And for those summer nights, benecos Fresh Bronzing Duo Ibiza Nights is designed to provide a beautiful, natural sun-kissed glow and is suitable for sensitive skin.

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The post FreeFrom Skincare Awards set to open appeared first on Natural Beauty Yearbook.

The fifth annual FreeFrom Skincare Awards, run by the team behind skincare website Skins Matter, open on 1 February.

The 13 categories this year include Family Skincare sponsored by NATorigin, Men’s Grooming, Problem Skin, Make Up sponsored by Benecos, Hard Soaps, Hair Care and a special Free From Achievement award sponsored by Organii.

Run in association with The Ultimate Natural Beauty Bible and The Love Natural Love Organic Show along with Formula Botanica organic cosmetic school, the awards celebrate the best skincare products that are free from allergens and other ingredients consumers want to avoid.

Entries close on 20 March.

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The post Benecos nets Sky sponsorship appeared first on Natural Beauty Yearbook.

Natural skincare brand benecos has signed a deal with Sky Media to sponsor netball coverage on Sky Sports, starting this month.

Tapping into the brand’s desire to reach a younger female audience with an interest in natural products, health and wellbeing, the sponsorship includes 20 Vitality Netball Superleague games which will air from January until April, as well as the three International matches against Australia on 20, 22 and 24 January in Liverpool and London.

Benecos will receive credits around all netball programing on Sky Sports and Sky Go. In addition, the brand has negotiated with Over The Line Brand Solutions to have a three-minute LED perimeter advertising for the same matches.

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The post Switch your lippy with benecos’ Lipstick Amnesty appeared first on Natural Beauty Yearbook.

Natural beauty brand benecos has launched a Lipstick Amnesty throughout January to enable customers to trade in their conventional lipsticks for a 50% discount off a benecos Natural Lipstick of their choice.

The initiative aims to encourage consumers to wave goodbye to make-up nasties and discover the benefits of natural cosmetics.

Benecos offers a range of certified natural and organic cosmetics, skincare and brushes. Designed and manufactured without animal testing, the line is vegetarian-friendly and kind to the skin. The products are also free from mineral oils like paraffin waxes, parabens, silicones, PEG and synthetic colours, synthetic fragrances and preservatives.

To find your local participating store, head over to www.benecos.uk.

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The post Benecos appeared first on Natural Beauty Yearbook.

benecos is one of Europe’s fastest growing Natural Cosmetic brands and was founded in 2008 by Silke and Stephan Becker in Aschaffenburg Germany.

Stephan came from a career working in the conventional cosmetics industry, but this did not blend well with his eco lifestyle, while Silke had grown up working in the German organic grocery store, Reformhaus. It was the mix of knowledge that Stephan had obtained from the cosmetics industry and the excitement and passion of Silke along with their concern for their daughter using conventional cosmetics with questionable ingredients that led to the birth of benecos. Starting a natural beauty company was a natural progression in their life.

The idea was to create a top quality and modern organic colour cosmetics range at a retail price that is accessible and affordable for everyone. The name benecos stands for good cosmetics – in Latin “bene” means good and “cos” stands for cosmetics.

benecos’ natural beauty portfolio incorporates high quality, affordable natural make-up, 5-free nail polishes and natural skincare products, attracting a younger audience into the world of natural beauty. These stylish natural beauty products are BDIH certified* with the focus on quality organic ingredients. This means that the products do NOT contain paraffin, parabens, silicones, PEG and synthetic colours or fragrances. Instead natural ingredients, such as plant oils, fats and waxes, herbal and flower extracts, essential oils and fragrances, from certified organic sources or wild collection are used. benecos is also listed on PeTA’s positive list.

Although the colourful HAPPY NAILS nail polishes are not certified by BDIH they are still less harmful than regular nail polishes. They have a 5-FREE formula which means that they are free from formaldehyde, toluene, camphor, phthalates and colophony making them a real alternative for the modern health-conscious woman who wants to be on trend with the latest nail colours!
The main focus for benecos is the product and its quality, followed by new trends and an up-to-date product range. Everything else that surrounds the products is low-key: simple packaging with no secondary packing (cardboard boxes etc), instead benecos use a unique brand image designed to make the range stand out. Benecos believe that the products should look nice, with a sophisticated non-eco vibe so that you can feel the difference to conventional cosmetics but you cannot see it!

In 2015, benecos re-launched their skin care line growing the range considerably to include hand creams, face creams, refreshing deodorants, gentle toothpaste, shower gels and moisturising body lotions available in five new fruity and refreshing scents: Aloe Vera, Pomegranate & Rose, Seabuckthorn & Orange, Apricot & Elderflower and Melissa to enlighten your senses. The new BDIH certified and vegan NATURAL CARE products are made using spring water from the Alps and they contain the benecos organic mixture called “Biomix” which consists of seven plant extracts from organic farming making them perfect for daily head to toe skincare.

The multi award winning benecos range includes Ökotest** Top Rated products, a large range of colours in their cosmetics and nail polish ranges and the newly revamped natural care range. benecos natural beauty without the huge price tag!
*except the happy nails range

** Ökotest is a German consumer magazine that test products for pollutants, ingredients and potencies, judging the quality and compatibility with the environment. www.oekotest.de

If you would like further information about benecos products please contact Pravera on 01557 870 203 or [email protected]

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The post Youthful retailing appeared first on Natural Beauty Yearbook.

It has always been the No 1 rule of retail – know your customer. Learning buying patterns, understanding why they step foot in your store in the first place, and making sure you keep them interested by consistently introducing new product lines will be a big help to ensure customers keep coming back.

But the same applies to new consumers. What about the next generation of buyers who are yet to spend money with you or show any customer loyalty? What about the tween market who aren’t even that sure themselves what it is that they’re after?

Tapping into this sector is an intelligent way of winning new business, but it is one that requires a little delicacy too. According to research by Business Insider, “teens still rely on their parents for more than half of their spending money. That might explain why they’ve started to embrace some new ‘grown-up’ shopping habits – namely, organic eating and discount shopping”.

Forming healthy habits
Few parents, however, are going to welcome funding their teenager daughter’s newfound obsession for looking like a painted doll. But promoting it as an opportunity to start healthy beauty habits by swapping items on their wish list for inexpensive, chemical-free products in attractive packaging is appealing.

Pravera, distributor of natural make-up brand benecos, recently announced a partnership with English Netball in order to put benecos in front of a female audience across all age groups. Pravera’s managing director Graeme Hume says the aim of the brand was to “develop a high quality, reasonably priced natural make-up, nail polish and skincare brand that would also attract a younger audience and introduce them to the benefits of natural cosmetics”.

And there is a wide range of natural and organic beauty products that cater specifically for the tween market, such as Aequus, Amie and BM Beauty to name but a few. Happy teen plus happy mum equals double your number of regular shoppers.

The  move towards functional
According to Roshida Khanom, senior personal care analyst at Mintel, organic eating and discount shopping aren’t the only adult shopping trends that the tween market is adopting.

In her report into Natural and Organic Toiletries 2014, she states that as beauty “moves away from free-from claims and moves towards more functional claims this is likely to make the category more appealing, particularly to younger people who want to know how a product will benefit them”.

2014 witnessed a definite decline in the amount of consumer interest in organic and natural certification (mainly due to a lack of clarity), but a huge rise in efficacy testing and results-driven products.

While the use of preservative/additive-free claims only made up 38% of new natural launches in the period January-October 2014, declining from 61% in 2013, anti-ageing claims rose by 45% in the same time period. “This offers opportunities for brands to be more competitive against regular beauty and personal care products, as well as to present functional benefits to the consumer which are more likely to resonate with a wider range of people,” adds Khanom.

So, if you haven’t yet settled on new product categories to stock for 2015, tween beauty might be a good place to start…

Julia Zaltzman is a freelance writer and editor of The Natural Beauty Yearbook

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The post Beauty Bites appeared first on Natural Beauty Yearbook.

Natural make-up brand benecos is increasing its distribution and is now available in Whole Foods Market stores. Graeme Hume from distributor Pravera Ltd said: “The benecos range is going from strength to strength in the UK and sales are up. We are definitely seeing an increase in demand for affordable natural and organic make-up from retailers and consumers.”

Faith Products has appointed Enzo Gallone as head of export sales. “We have such a strong core proposition,” commented Enzo, “and it is very much in demand across the world – we just need to find the right people, who share our passion for all things natural and eco-friendly, to partner and develop relationships with.”

Organic Monitor’s Consumer Insights report has found that parabens is the synthetic chemicals that most consumers look to avoid, stated by 63% of buyers, and awareness of all synthetic chemicals was seen to have increased significantly since 2007. Certification is becoming more important, according to the report, with 43% of consumers looking for symbols and logos when they buy beauty products, up from 33% in 2007, with most shoppers looking out for the Soil Association logo.

Male natural skincare brand Bulldog has been crowned ‘Small to Medium Business of the Year in the 2014 Natural Business Awards. “Scalable and saleable, Bulldog Skincare has successfully disrupted in a highly competitive marketplace,” said the judges.

UK eco-brand Barenaturals has teamed up with CLF as its national distributor for its vegan soaps, organic balms and natural skincare. Founder Darcy Croft commented: “Together we will be able to spread our wings and reach all those asking for our products further afield.”

UrbanVeda has won the Pure Beauty Award for Best New Natural Product for its Purifying Day Cream. The win represents its twelfth award placement in the 12 months since the company launched.

The latest feminine hygiene product from Organyc is its natural Intimate Wash which has a pH of 4.5 and contains a blend of organic ingredients including calendula and aloe vera.

Online beauty retailer LoveLula has scooped the prestigious Retail Innovation Award at the Pure Beauty Awards. It was praised for offering customers an unrivalled choice of natural, organic and ethically produced beauty products and for expanding the horizons of natural beauty in the UK.

New to shelves is Wassen Collagen drink, a supplement which aims to promote beauty from the inside out. The orange drink, which comes in sachet form, is designed to deliver essential nutrients to the dermis layer of the skin through the body’s blood supply.

Shea Mooti organic skincare brand for mums and babies is promoting its multi-award-winning range in the UK, Europe and the Far East with its new marketing partner Geometry Global with the goal of creating original and inspiring marketing campaigns to boost customer relationships.

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The post Pravera nets sponsorship deal appeared first on Natural Beauty Yearbook.

UK natural and organic skincare distributor Pravera has inked a sponsorship deal with English Netball as part of its strategy to increase awareness of the natural make-up brand benecos.

The agreement covers a series of adverts and pull-out brochures in Netball Magazine and event support – with LED perimeter advertising around the court – at the Netball Superleague games which start on 31 January and will be shown on Sky Sports. As part of the deal, the brand also had an ad presence at the International Netball Series against Malawi which took place in December.

“We have seen solid growth for the benecos brand in the UK over the last 12 months and we want to build on this success to get the brand in front of a wider audience in 2015,” says Graeme Hume, MD of Pravera Ltd. “That is why we believe a partnership with English Netball is a perfect fit for the brand as it puts benecos in front of a female audience across all age groups.”

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The post As you like it appeared first on Natural Beauty Yearbook.

Next month Stratford-upon-Avon will see the opening of a new natural and organic spa and shop, The Bard’s Mistress.

Described as a luxury retreat, the new venture combines a shop and treatment room offering signature facials, massages and treatments, and is the brainchild of beauty therapist Esther Cooney who teamed up with organic skin expert and Pravera MD Graeme Hume for the project.

Commenting on the launch, Cooney says: “Opening The Bard’s Mistress has been a life-long dream for me and I can’t believe it is finally happening.  For many years now I’ve been training beauty therapists about skincare and wider health benefits of using natural and organic products.  Now that I’m opening up my own spa and shop I’ll be able to offer the very best of these products and treatments to people in my home town.  It is incredibly exciting, and I can’t wait for the official launch day!”

So, what makes The Bard’s Mistress different from other stores? “We have a quirky ethos and like to stand out,” explains Cooney, “so instead of going glitzy and girly, we want our fresh, revitalizing products and spa treatments to be accessible for men as well as women. Besides this, we have a passion for ethically and naturally sourced beauty products. I believe that organic skin care products work on the skin as nature intended, and that there are no worries about irritations from nasty chemicals. Our customers deserve the best treatment, so we’ll use the best products.”

The store will offer natural and organic cosmetics, skincare, make-up, perfumes, supplements, make-up brushes and beauty bathroom accessories, and stock a variety of natural brands including benecos, Primavera (which will also be used for treatments), Florascent, lavera and Viridian Nutrition.

Hume explains the background to the partnership: “Esther and I met some years ago and I offered her the position of training manager for Pravera due to her extensive knowledge of natural and organic ingredients and previous positions in the industry.  Initially Esther rewrote the procedures for Primavera treatments using their unique Marma point massage, and we endeavoured to secure spas and salons to offer Primavera treatments. Over the years we discovered that many individual therapists were enlightened to natural and organic products and we generated a loyal following and solid customer base.

“By 2013 we decided the solution was our own salon and retail outlet to prove there was a demand for natural and organic spas. and ten create a successful business model that can be rolled out. So fingers crossed! My background is business to business and Esther’s is consumer. With our joint expertise and knowledge of the brands stocked in The Bard’s Mistress, it was a no brainer really!”

The grand opening is on 2 September, and as an introductory offer, The Bard’s Mistress will be offering a free gift with purchase from 2-6 September.

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