benecos is one of Europe’s fastest growing Natural Cosmetic brands and was founded in 2008 by Silke and Stephan Becker in Aschaffenburg Germany.
Stephan came from a career working in the conventional cosmetics industry, but this did not blend well with his eco lifestyle, while Silke had grown up working in the German organic grocery store, Reformhaus. It was the mix of knowledge that Stephan had obtained from the cosmetics industry and the excitement and passion of Silke along with their concern for their daughter using conventional cosmetics with questionable ingredients that led to the birth of benecos. Starting a natural beauty company was a natural progression in their life.
The idea was to create a top quality and modern organic colour cosmetics range at a retail price that is accessible and affordable for everyone. The name benecos stands for good cosmetics – in Latin “bene” means good and “cos” stands for cosmetics.
benecos’ natural beauty portfolio incorporates high quality, affordable natural make-up, 5-free nail polishes and natural skincare products, attracting a younger audience into the world of natural beauty. These stylish natural beauty products are BDIH certified* with the focus on quality organic ingredients. This means that the products do NOT contain paraffin, parabens, silicones, PEG and synthetic colours or fragrances. Instead natural ingredients, such as plant oils, fats and waxes, herbal and flower extracts, essential oils and fragrances, from certified organic sources or wild collection are used. benecos is also listed on PeTA’s positive list.
Although the colourful HAPPY NAILS nail polishes are not certified by BDIH they are still less harmful than regular nail polishes. They have a 5-FREE formula which means that they are free from formaldehyde, toluene, camphor, phthalates and colophony making them a real alternative for the modern health-conscious woman who wants to be on trend with the latest nail colours!
The main focus for benecos is the product and its quality, followed by new trends and an up-to-date product range. Everything else that surrounds the products is low-key: simple packaging with no secondary packing (cardboard boxes etc), instead benecos use a unique brand image designed to make the range stand out. Benecos believe that the products should look nice, with a sophisticated non-eco vibe so that you can feel the difference to conventional cosmetics but you cannot see it!
In 2015, benecos re-launched their skin care line growing the range considerably to include hand creams, face creams, refreshing deodorants, gentle toothpaste, shower gels and moisturising body lotions available in five new fruity and refreshing scents: Aloe Vera, Pomegranate & Rose, Seabuckthorn & Orange, Apricot & Elderflower and Melissa to enlighten your senses. The new BDIH certified and vegan NATURAL CARE products are made using spring water from the Alps and they contain the benecos organic mixture called “Biomix” which consists of seven plant extracts from organic farming making them perfect for daily head to toe skincare.
The multi award winning benecos range includes Ökotest** Top Rated products, a large range of colours in their cosmetics and nail polish ranges and the newly revamped natural care range. benecos natural beauty without the huge price tag!
*except the happy nails range
** Ökotest is a German consumer magazine that test products for pollutants, ingredients and potencies, judging the quality and compatibility with the environment. www.oekotest.de
If you would like further information about benecos products please contact Pravera on 01557 870 203 or [email protected]
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