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The UK’s best natural beauty retailers have been announced today with the publication of the autumn edition of Natural Beauty News, published by Diversified Communications UK.
Waitrose, Debenhams, Holland & Barrett, LoveLula, Beauty Kitchen, and Amaranth have all been recognised with Natural Beauty Retail Awards, while Jayn Sterland, managing director of Weleda UK, landed the top spot in this year’s Who’s Who in Natural Beauty.
Voted for by the natural and organic beauty industry, the hotlist – also known as the ‘Who’s Who’ in natural beauty Top 25 – provides an essential snapshot of the leading personalities driving the newest trends and best products on the market.
Whilst this is the first time she’s been voted number one, Jayn Sterland has regularly appeared in the ‘Who’s Who’ top 25 since its launch in 2007.
She joined Weleda eight years ago and brought the original products she found in the Weleda archives, such as the iconic Skin Food, to the mass market. Appointed managing director of Weleda UK earlier this year, she has transformed Weleda into a truly customer-focused business and regularly speaks about the value of authentically natural and organic cosmetics.
“I am so thrilled to be voted number one in the natural beauty industry’s Top 25 – what an incredible honour!” says Jayn Sterland, MD of Weleda UK. “I am delighted for all my team; it is gratifying to know our voice for authentically natural products is being heard in a world where organic beauty is so often veiled in green-washing and dubious claims.
“In the year Weleda Skin Food celebrates its 90th birthday, it is encouraging that old is the new new! A true testament to lasting sustainability in a very transient beauty industry,” she says.
Last year’s winner Sonia White, managing director of Lovelula, was voted number two, closely followed by Luke and Kirstie Sherriff, co-founders of Pinks Boutique. Alexander and Kim Barani, founders of Kinetic Enterprises, were voted fourth, and Graeme Hume, owner of Pravera was fifth favourite overall.
The 2016 Who’s Who in natural beauty top 25 personalities (as voted for by the industry) are:
The Natural Beauty Retail Awards 2016
Highlighting the valuable contributions and support of retailers to the vibrant natural and organic beauty market, the Natural Beauty Retail Awards celebrate the industry’s dedication and innovations in offering their customers a great retail experience, at the same time as promoting natural and organic beauty for all.
“The standard of excellence within the natural beauty industry has never been higher,” comments Julia Zaltzman, editor of Natural Beauty News. “With product innovations, customer care and consumer awareness all at the forefront of this pioneering sector, we are proud to be able to highlight those who are truly trailblazing within their categories.”
The Natural Beauty Retail Awards 2016 winners are:
“Our customers love natural beauty products so we’re really happy to win this award for a second year running,” says Jo Skelton, Waitrose beauty buying manager. “We’ve been working hard to make natural beauty more accessible, so it’s brilliant this has been recognised. The award is a fantastic vote of confidence in the quality and choice we offer our customers. We remain dedicated to leading the industry in this area and enhancing our range, and we’ve been given a great boost of encouragement by winning this award.”
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]]>The post Pravera signs FairSquared deal appeared first on Natural Beauty Yearbook.
]]>The fair trade brand offers vegan condoms as well as certified organic toiletries such as body butters, shower gels and shaving oils, and a range of 30 products will initially launch in the UK.
As part of the deal and to fall in line with Pravera’s ethos to distribute only certified natural or organic brands, FairSquared agreed to reformulate its range to achieve NATRUE certification for its toiletries.
The FairSquared condoms contain natural, fair trade rubbers but can’t be certified organic as there is no organic standard for rubber.
“FairSquared’s ethics and values are outstanding, and this combined with its organic certification makes it an attractive brand for the UK market,” commented Graeme Hume, MD of Pravera Ltd. “We are aiming to get it distributed in stores that reach a customer base interested in ethical, fair trade products.”
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]]>benecos is one of Europe’s fastest growing Natural Cosmetic brands and was founded in 2008 by Silke and Stephan Becker in Aschaffenburg Germany.
Stephan came from a career working in the conventional cosmetics industry, but this did not blend well with his eco lifestyle, while Silke had grown up working in the German organic grocery store, Reformhaus. It was the mix of knowledge that Stephan had obtained from the cosmetics industry and the excitement and passion of Silke along with their concern for their daughter using conventional cosmetics with questionable ingredients that led to the birth of benecos. Starting a natural beauty company was a natural progression in their life.
The idea was to create a top quality and modern organic colour cosmetics range at a retail price that is accessible and affordable for everyone. The name benecos stands for good cosmetics – in Latin “bene” means good and “cos” stands for cosmetics.
benecos’ natural beauty portfolio incorporates high quality, affordable natural make-up, 5-free nail polishes and natural skincare products, attracting a younger audience into the world of natural beauty. These stylish natural beauty products are BDIH certified* with the focus on quality organic ingredients. This means that the products do NOT contain paraffin, parabens, silicones, PEG and synthetic colours or fragrances. Instead natural ingredients, such as plant oils, fats and waxes, herbal and flower extracts, essential oils and fragrances, from certified organic sources or wild collection are used. benecos is also listed on PeTA’s positive list.
Although the colourful HAPPY NAILS nail polishes are not certified by BDIH they are still less harmful than regular nail polishes. They have a 5-FREE formula which means that they are free from formaldehyde, toluene, camphor, phthalates and colophony making them a real alternative for the modern health-conscious woman who wants to be on trend with the latest nail colours!
The main focus for benecos is the product and its quality, followed by new trends and an up-to-date product range. Everything else that surrounds the products is low-key: simple packaging with no secondary packing (cardboard boxes etc), instead benecos use a unique brand image designed to make the range stand out. Benecos believe that the products should look nice, with a sophisticated non-eco vibe so that you can feel the difference to conventional cosmetics but you cannot see it!
In 2015, benecos re-launched their skin care line growing the range considerably to include hand creams, face creams, refreshing deodorants, gentle toothpaste, shower gels and moisturising body lotions available in five new fruity and refreshing scents: Aloe Vera, Pomegranate & Rose, Seabuckthorn & Orange, Apricot & Elderflower and Melissa to enlighten your senses. The new BDIH certified and vegan NATURAL CARE products are made using spring water from the Alps and they contain the benecos organic mixture called “Biomix” which consists of seven plant extracts from organic farming making them perfect for daily head to toe skincare.
The multi award winning benecos range includes Ökotest** Top Rated products, a large range of colours in their cosmetics and nail polish ranges and the newly revamped natural care range. benecos natural beauty without the huge price tag!
*except the happy nails range
** Ökotest is a German consumer magazine that test products for pollutants, ingredients and potencies, judging the quality and compatibility with the environment. www.oekotest.de
If you would like further information about benecos products please contact Pravera on 01557 870 203 or [email protected]
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]]>The post Alorée gives comfort in the city appeared first on Natural Beauty Yearbook.
]]>The nourishing ECOCERT-certified formulation contains the brand’s Chlorophyllin Hordeum Complex (CHC) serum rich in chlorophyll. Alorée is currently the only skincare brand that has been able to extract the active ingredient chlorophyll from plants and capture its powerful anti-ageing properties.
As well as chlorophyll, the CHC serum contains polyphenols, vitamin E, grape seed oil, camelina oil and muscat rosebush oil. The Alorée Hand Cream also contains a high concentration of shea butter to leave hands soft and protected.
“The Alorée City Comfort Hand Cream is a natural addition to our existing range of highly effective, natural and organic face care products, particularly suitable for city residents,” said Alorée founder and MD Alexandra Croce. “After all, just like our face is exposed to many external aggressors, so are our hands. They have to deal with damaging factors such as cold, wind, sun, water, heating, air conditioning, pollution, which can lead to dry, dehydrated and ageing skin. Our natural and organic hand cream will not only lock in moisture, nourish and hydrate the skin, it will also help to fight free radical damage with our unique chlorophyll-rich CHC formula and keep the hands looking young.”
Alorée is distributed in the UK by Pravera.
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]]> https://www.naturalbeautyyearbook.co.uk/aloree-gives-comfort-in-the-city/feed/ 0The post Youthful retailing appeared first on Natural Beauty Yearbook.
]]>It has always been the No 1 rule of retail – know your customer. Learning buying patterns, understanding why they step foot in your store in the first place, and making sure you keep them interested by consistently introducing new product lines will be a big help to ensure customers keep coming back.
But the same applies to new consumers. What about the next generation of buyers who are yet to spend money with you or show any customer loyalty? What about the tween market who aren’t even that sure themselves what it is that they’re after?
Tapping into this sector is an intelligent way of winning new business, but it is one that requires a little delicacy too. According to research by Business Insider, “teens still rely on their parents for more than half of their spending money. That might explain why they’ve started to embrace some new ‘grown-up’ shopping habits – namely, organic eating and discount shopping”.
Forming healthy habits
Few parents, however, are going to welcome funding their teenager daughter’s newfound obsession for looking like a painted doll. But promoting it as an opportunity to start healthy beauty habits by swapping items on their wish list for inexpensive, chemical-free products in attractive packaging is appealing.
Pravera, distributor of natural make-up brand benecos, recently announced a partnership with English Netball in order to put benecos in front of a female audience across all age groups. Pravera’s managing director Graeme Hume says the aim of the brand was to “develop a high quality, reasonably priced natural make-up, nail polish and skincare brand that would also attract a younger audience and introduce them to the benefits of natural cosmetics”.
And there is a wide range of natural and organic beauty products that cater specifically for the tween market, such as Aequus, Amie and BM Beauty to name but a few. Happy teen plus happy mum equals double your number of regular shoppers.
The move towards functional
According to Roshida Khanom, senior personal care analyst at Mintel, organic eating and discount shopping aren’t the only adult shopping trends that the tween market is adopting.
In her report into Natural and Organic Toiletries 2014, she states that as beauty “moves away from free-from claims and moves towards more functional claims this is likely to make the category more appealing, particularly to younger people who want to know how a product will benefit them”.
2014 witnessed a definite decline in the amount of consumer interest in organic and natural certification (mainly due to a lack of clarity), but a huge rise in efficacy testing and results-driven products.
While the use of preservative/additive-free claims only made up 38% of new natural launches in the period January-October 2014, declining from 61% in 2013, anti-ageing claims rose by 45% in the same time period. “This offers opportunities for brands to be more competitive against regular beauty and personal care products, as well as to present functional benefits to the consumer which are more likely to resonate with a wider range of people,” adds Khanom.
So, if you haven’t yet settled on new product categories to stock for 2015, tween beauty might be a good place to start…
Julia Zaltzman is a freelance writer and editor of The Natural Beauty Yearbook
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]]> https://www.naturalbeautyyearbook.co.uk/youthful-retailing/feed/ 0The post Alorée nurtures plant power in UK natural beauty market appeared first on Natural Beauty Yearbook.
]]>“My experience creating skincare formulas for other brands for eight years helped develop my intuition when it comes to exploring new skincare ingredients. I had a feeling that chlorophyll, which enables plants to capture energy from sunshine and is crucial to the photosynthesis process, had strong anti-ageing properties. In partnership with the University of Montpellier, I did extensive research into this area and discovered that this was indeed the case,” explains company founder and MD Alexandra Croce.
As chlorophyll can’t be extracted by itself from plants, Croce developed a unique CHC (chlorophyllin hordeum complex) serum to incorporate into its range. The complex contains chlorophyll from young organic barley shoots as well as polyphenols, vitamin E, organic grapeseed oil, organic camelina oil and organic muscat rosebush oil. High in antioxidants, the serum aims to boost skin cell metabolism to leave skin moisturized, brighter, rejuvenated and visibly younger.
The 14-strong ECOCERT-certified offer comprises products including Purifying Cleansing Milk, City Resistant Nourishing Face Cream, Two Phase Hydrating Face Mist; Detox Face Scrub Kit; CC Cream Second Life; and Purifying Toner.
“Over the last 12 to 18 months, much has been written about the cancer-fighting and healing benefits of chlorophyll present in green superfoods. Alorée is the first brand to use this much talked about ingredient in skincare formulations,” says Graeme Hume, MD of Pravera Ltd. “This unique selling point combined with the fact the products are all tested for their efficacy and deliver proven anti-ageing results makes Alorée a fantastic addition to our brand portfolio.”
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]]> https://www.naturalbeautyyearbook.co.uk/aloree-nurtures-plant-power-in-uk-natural-beauty-market/feed/ 0The post Beauty Bites appeared first on Natural Beauty Yearbook.
]]> Exclusively from Botanical Brands comes Living Nature’s latest shade of lipstick, a ‘vintage pink’ shade called Bloom. Living Nature is donating NZ$1 from the sale of each lipstick to the Breast Cancer Network New Zealand (BCN).Natural make-up brand benecos is increasing its distribution and is now available in Whole Foods Market stores. Graeme Hume from distributor Pravera Ltd said: “The benecos range is going from strength to strength in the UK and sales are up. We are definitely seeing an increase in demand for affordable natural and organic make-up from retailers and consumers.”
Faith Products has appointed Enzo Gallone as head of export sales. “We have such a strong core proposition,” commented Enzo, “and it is very much in demand across the world – we just need to find the right people, who share our passion for all things natural and eco-friendly, to partner and develop relationships with.”
Organic Monitor’s Consumer Insights report has found that parabens is the synthetic chemicals that most consumers look to avoid, stated by 63% of buyers, and awareness of all synthetic chemicals was seen to have increased significantly since 2007. Certification is becoming more important, according to the report, with 43% of consumers looking for symbols and logos when they buy beauty products, up from 33% in 2007, with most shoppers looking out for the Soil Association logo.
Male natural skincare brand Bulldog has been crowned ‘Small to Medium Business of the Year in the 2014 Natural Business Awards. “Scalable and saleable, Bulldog Skincare has successfully disrupted in a highly competitive marketplace,” said the judges.
UK eco-brand Barenaturals has teamed up with CLF as its national distributor for its vegan soaps, organic balms and natural skincare. Founder Darcy Croft commented: “Together we will be able to spread our wings and reach all those asking for our products further afield.”
UrbanVeda has won the Pure Beauty Award for Best New Natural Product for its Purifying Day Cream. The win represents its twelfth award placement in the 12 months since the company launched.
The latest feminine hygiene product from Organyc is its natural Intimate Wash which has a pH of 4.5 and contains a blend of organic ingredients including calendula and aloe vera.
Online beauty retailer LoveLula has scooped the prestigious Retail Innovation Award at the Pure Beauty Awards. It was praised for offering customers an unrivalled choice of natural, organic and ethically produced beauty products and for expanding the horizons of natural beauty in the UK.
New to shelves is Wassen Collagen drink, a supplement which aims to promote beauty from the inside out. The orange drink, which comes in sachet form, is designed to deliver essential nutrients to the dermis layer of the skin through the body’s blood supply.
Shea Mooti organic skincare brand for mums and babies is promoting its multi-award-winning range in the UK, Europe and the Far East with its new marketing partner Geometry Global with the goal of creating original and inspiring marketing campaigns to boost customer relationships.
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]]> https://www.naturalbeautyyearbook.co.uk/beauty-bites-2/feed/ 0The post Pravera opens beauty training room appeared first on Natural Beauty Yearbook.
]]>Esther Cooney, Primavera’s training manager, is offering one-on-one or small group courses to improve training and brand knowledge in the beauty sector.
Primavera products – which are certified organic and offer the benefits of aromatherapy – are suitable for all skin types and have options suitable for both men and women.
Therapists will be educated in Primavera Marma Point massage techniques and will receive a certificate at the end of each course. Retail staff are welcome to join in the theory part of the courses to build their confidence when talking to customer about the products and massage rituals.
For more information, email [email protected].
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]]> https://www.naturalbeautyyearbook.co.uk/pravera-opens-beauty-training-room/feed/ 0The post Pravera brings Khadi colour to UK appeared first on Natural Beauty Yearbook.
]]>The range, which consists of nine products – eight herbal hair colours and an intensive conditioner – is vegan, BDIH-certified and free from peroxide, ammonia, preservatives, and synthetic or artificial colours and dyes.
Khadi’s colouring agents coat the surface of each individual hair rather than entering the cuticles, which is a less invasive and safer form of colouring. Colours include Natural Hazel, Black, Pure Henna, Dark Brown and Light Brown.
Commenting on the deal, Graeme Hume, founder and MD of Pravera Ltd, said: “Khadi is the only brand currently on the market that offers long lasting hair colour, volume and gloss that is completely free from synthetic colouring agents. The brand has been quickly growing in popularity in Germany since it launched in 2008, so it is very exciting that we can build on this success and take the brand to the UK and Irish market.”
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]]>Described as a luxury retreat, the new venture combines a shop and treatment room offering signature facials, massages and treatments, and is the brainchild of beauty therapist Esther Cooney who teamed up with organic skin expert and Pravera MD Graeme Hume for the project.
Commenting on the launch, Cooney says: “Opening The Bard’s Mistress has been a life-long dream for me and I can’t believe it is finally happening. For many years now I’ve been training beauty therapists about skincare and wider health benefits of using natural and organic products. Now that I’m opening up my own spa and shop I’ll be able to offer the very best of these products and treatments to people in my home town. It is incredibly exciting, and I can’t wait for the official launch day!”
So, what makes The Bard’s Mistress different from other stores? “We have a quirky ethos and like to stand out,” explains Cooney, “so instead of going glitzy and girly, we want our fresh, revitalizing products and spa treatments to be accessible for men as well as women. Besides this, we have a passion for ethically and naturally sourced beauty products. I believe that organic skin care products work on the skin as nature intended, and that there are no worries about irritations from nasty chemicals. Our customers deserve the best treatment, so we’ll use the best products.”
The store will offer natural and organic cosmetics, skincare, make-up, perfumes, supplements, make-up brushes and beauty bathroom accessories, and stock a variety of natural brands including benecos, Primavera (which will also be used for treatments), Florascent, lavera and Viridian Nutrition.
Hume explains the background to the partnership: “Esther and I met some years ago and I offered her the position of training manager for Pravera due to her extensive knowledge of natural and organic ingredients and previous positions in the industry. Initially Esther rewrote the procedures for Primavera treatments using their unique Marma point massage, and we endeavoured to secure spas and salons to offer Primavera treatments. Over the years we discovered that many individual therapists were enlightened to natural and organic products and we generated a loyal following and solid customer base.
“By 2013 we decided the solution was our own salon and retail outlet to prove there was a demand for natural and organic spas. and ten create a successful business model that can be rolled out. So fingers crossed! My background is business to business and Esther’s is consumer. With our joint expertise and knowledge of the brands stocked in The Bard’s Mistress, it was a no brainer really!”
The grand opening is on 2 September, and as an introductory offer, The Bard’s Mistress will be offering a free gift with purchase from 2-6 September.
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