“Our natural and/or organic offering is at the heart of our store. When we re-named the store in 2015 we chose the name Amaranth, known as the ‘flower that never fades’, to represent our passion and expertise for natural plant ingredients. Our ethos focuses on the power of plants to preserve and renew natural beauty from the inside and out.”
Natural Beauty News is the online presence of the Natural Beauty Yearbook. Launched in October 2007, the Natural Beauty Yearbook is the natural beauty trade's annual go-to guide for new trends, fresh perspectives and all the best ethical, organic, sustainable and Fairtrade products.
Natural Products is Britain’s leading trade magazine for the natural and organic products industry. Published since 1993 Natural Products provides a unique campaigning edge with a strong reputation for editorial quality and is the must-read title within the industry.
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“Our natural and/or organic offering is at the heart of our store. When we re-named the store in 2015 we chose the name Amaranth, known as the ‘flower that never fades’, to represent our passion and expertise for natural plant ingredients. Our ethos focuses on the power of plants to preserve and renew natural beauty from the inside and out.”