Melvita

Argan-Roll-on-Rnge-with-flowers

Melvita

French Organic Beauty Care since 1983, Melvita brings you the purest expressions of nature… Melvita is one of the world’s largest certified organic beauty brands. Founded by natural and organic beauty-pioneer, Bernard Chevilliat in 1983 in the South of France Melvita offers beauty care top-to-toe. Bernard was a bee-keeper and biologist who left the city […]

November 15, 2015 Continue Reading
Bauble with products

Melvita wraps up Christmas

Organic beauty brand Melvita has reformulated one of its best sellers and launched two new gift sets designed to leave customers feeling pampered over the Christmas season. Melvita’s L’Or Bio Extraordinary Oil has been enhanced and repackaged in a sleek new bottle featuring hexagonal etching and a metallic gold finish. A blend of five organic […]

October 9, 2015 Continue Reading
julia zaltzman

Pocket rocket sales

Internet sales, e-commerce and social media have long been the mantras for successful retailing. If you want to be perceived as being a savvy, contemporary and forward- thinking store it’s imperative that you not only have a well-presented and securely built website, but more importantly that you offer shoppers the opportunity to buy your goods […]

April 10, 2015 Continue Reading
The Chit and Janey

Go figure…

After a few years of what economists might euphemistically call ‘negative growth’, the organic market is back on the march as Osborne’s ‘green shoots of recovery’ start to come out for Spring. Talk at Natural & Organic Products Europe was focused around the 2.8% growth achieved in the organic sector in the UK, according to […]

April 28, 2014 Continue Reading
The Chit and Janey

Embracing sell-o-vision

For fashion and beauty snobs there’s no dirtier acronym than QVC. The original home shopping channel is associated in some people’s imagination with chintzy diamante trinkets and Swiss Army-style cooking accouterments destined to collect dust in kitchen cupboards and bedroom drawers. But, as a surprisingly upbeat profile in last month’s Vogue shows, the channel is […]

December 2, 2013 Continue Reading
Organic Monitor Sustainable Beauty Award

Sustainable Beauty Awards honour natural brands

A number of natural and organic brands received recognition at the inaugural Sustainable Beauty Awards launched by Organic Monitor. Weleda won the award for Sustainability Leadership due to its ‘value-creation business model’. The judges referred to the fact that the company’s business model creates economic value in a way that also creates value for society […]

November 26, 2013 Continue Reading
Extraordinary

On the beauty desk: Melvita Extraordinary Floral Waters

If it’s Tuesday then it must be time for something extraordinary on the beauty desk – and this time it’s Melvita’s turn to oblige. The company has enhanced their popular Floral Waters range to include a selection of three new Extraordinary Floral Waters. Each variant has been designed to intensively and naturally hydrate skin, and […]

June 14, 2011 Continue Reading
JRO_0759Stephane Zwaans - Givaudan, Jo Fairley, Simon Ford - Melvita

Event report: Can the world sustain our desire for natural?

We all know that consumers love being offered ever more exotic natural ingredients in their beauty products. But what is the industry’s addiction to hard-to-source materials like ylang ylang and rosewood doing to the environment – and can the world sustain our desire for naturals? That was the question at the heart of Cosmetic Executive […]

June 13, 2011 Continue Reading
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