The German footwear company Birkenstock – famous for its iconic cork sandals – used this week’s Vivaness exhibition to preview a comprehensive new range of natural cosmetic products. The trade launch of the Birkenstock Natural Care range, which marks a major departure for the company, caught the natural beauty world by surprise. “The reaction from many people […]
beauty
What’s hot in beauty for 2017
As is usual for December, a host of predictions have been forthcoming about what will be the new trends and innovations for the coming year. As far as the beauty and bodycare sector is concerned, gender-neutral beauty is going to grow in popularity in 2017, according to the Innovation Group’s Future 100 report. Lucie Greene, […]
Video interview: Jayn Sterland
Natural beauty: The shock of the not new The beauty industry is in a state of perpetual reinvention, the need for constant innovation and ‘newness’ unquestioned. To some extent that’s true for the natural and organic beauty sector too. But just how sustainable is that relentless quest for the new? Not very, according to Jayn […]
Fresh faced award winners
Winners of the 2016 Beauty Shortlist Awards have been announced, with a raft of both new and experienced brand names and products on the list. The coveted Best Baby Brand UK went to stalwart Green People, while Best Eco-Friendly Baby Brand was a joint win for both Weleda and Neal’s Yard Remedies. A new launch […]
Waitrose becomes first supermarket to cut plastics in key beauty products
Waitrose has pledged that by this September no branded cosmetic products will contain microbeads (its own-label range never has) in order to reduce plastics in its health and beauty ranges, the first supermarket to do so. The retailer is also giving a facelift to its own-label cotton wool buds – one of its most commonly […]
Mintel sees beauty and food boundaries blur with gastronomia
Mintel’s study of Global Beauty and Personal Care Trends to 2025 has highlighted the trend of ‘gastronomia’ which it says is driving consumer interest in natural ingredients as people are becoming more involved in creating their own beauty products. Brands are reacting to consumer interest in pure and natural ingredients, says Mintel’s Charlotte Libby in […]
True Organic skincare from Sweden
True Organic of Sweden is launching its award-winning range of 100% natural and organic beauty products, balms and deodorants onto the UK market. Originally launched in 2007 by Tina de Sousa, the range is said to combine pure, natural and organic ingredients with serious efficiency and a striking pack design. The first product introduced from […]
Belnatur announces Essential Range
Known for its use by top beauty professionals, Belnatur has now launched its Essential Range – available for use by customers at home. The range of 14 retail products combines natural plant and marine active constituents to address the needs of all skin types: dry-alipic, oily, flaccid, combination, dehydrated and sensitive. There is also an […]
Pravera opens beauty training room
Pravera, UK distributor for Primavera, has created a brand-owned training room in conjunction with the recently opened shop and spa The Bard’s Mistress in Stratford-Upon-Avon (link to story). Esther Cooney, Primavera’s training manager, is offering one-on-one or small group courses to improve training and brand knowledge in the beauty sector. Primavera products – which are […]
One life, one voice
Look around today and you’ll see a world in crisis. Divisive action in Syria and the Middle East, the news that British troops may be set to re-enter Iraq, and on the domestic front (at the time of going to print) Scotland is on the cusp of making history by voting for independence. After more […]

