NATRUE is an international not-for-profit organisation located in Brussels. The NATRUE standard has set a high benchmark for quality and integrity since 2008. The NATRUE logo is one that is trusted and recognised worldwide – our motto: one logo for one world. With 4,500 NATRUE certified products on the market, the NATRUE Label continues to […]
After seven years with NATRUE, Julie Tyrrell has left her position as public affairs director of the organization. Aussie brand Eco by Sonya has added Coconut & Mint Body Wash and Coconut Body Milk to its UK offer. Two Christmas gift boxes – Haute Couture for Her and Haute Couture for Him – featuring a […]
NATRUE hosted its Membership Assembly in May when leading experts in the natural and organic cosmetics field gathered in Berlin to find about the organization’s development and discuss the challenges of the sector. At the assembly 16 new Members were approved from around the world – ten from Germany, two from Turkey, one each from […]
India has banned imports of all cosmetic products which have been tested on animals five months after it announced a national ban on animal testing for cosmetics. The ban came into effect in November. NATRUE is celebrating its 5th anniversary since the first product was awarded the organisation’s logo in 2009. Now 4,000 products have […]
The results of research commissioned by NATRUE and carried out by the GfK Group were revealed earlier this month at a conference at the European Parliament in Brussels. “As the terms ‘natural’ and ‘organic’ for cosmetics remain without a regulatory definition to date, private standards exist,” explains Julie Tyrrell, director at NATRUE, so the Exploring the […]
Natural and organic brand lavera has replaced its entire make-up range with 109 brand new products. Ranging from complexion products such as tinted moisturising creams and liquid foundations to lipsticks, eyeshadows and eyeliner pencils, the collection includes innovative products like Butterfly Effect Mascara and Lip & Cheek Tint. “Lavera has succeeded in delivering an affordable, […]
AN ALL-NATURAL eight-in-one anti-ageing moisturiser – Colour Correction (CC) Cream – is now available from Lavera. The organic multi-tasking cream contains 100% natural ingredients and is enriched with ingredients including anti-ageing camu camu berries, willow bark, hyaluronic acid, vitamins C and E, and wheatgerm extract. The NaTrue-certified product aims to hydrate the skin; brighten the […]
Already well known for offering natural and organic skincare products, Lavera has now branched out into hair care, creating a range of affordable products using natural organic plant extracts and fragrances. The new range comprises six shampoos, two conditioners and four hair care treatments. The offer includes Organic Balance Shampoo containing lemon and mint extracts […]
With NATRUE certification now available in the UK we speak to technical adviser Richard Swann about what makes the certifier more than just another logo. Not-for-profit certification specialist NATRUE has announced that its certification is now available within the UK and Ireland. The move has been made possible through a partnership with the Cotswolds-based Biodynamic […]
Natural Beauty News is the online presence of the Natural Beauty Yearbook. Launched in October 2007, the Natural Beauty Yearbook is the natural beauty trade's annual go-to guide for new trends, fresh perspectives and all the best ethical, organic, sustainable and Fairtrade products.
Natural Products is Britain’s leading trade magazine for the natural and organic products industry. Published since 1993 Natural Products provides a unique campaigning edge with a strong reputation for editorial quality and is the must-read title within the industry.
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