Pai Skincare

julia zaltzman

Countdown to Christmas

It’s easy to tell when the festive period is approaching because the nights get longer and boozier, the streets are paved with fairy lights and good cheer, and excitement builds for the celebrated launch of the Natural Beauty Yearbook! Hosted by Whole Foods Market in Fulham this year, the launch of the much-anticipated Natural Beauty […]

November 19, 2014 Continue Reading

Pai unveils marketing campaign, launches new serums

Earlier this month Pai Skincare launched its first fully integrated marketing campaign – Sensitive Skin? Lucky You – targeting the 47% of British women who describe their skin as sensitive. The campaign comprises print advertising, PR, sales promotion, social media and targeted sampling. Conceived to emphasize Pai products’ sensitive skin credentials, the positive campaign message […]

October 24, 2014 Continue Reading

Far-flung Pai

Pai Skincare’s new Anywhere Essentials Collections are designed as  ideal organic skincare solutions for the gym, a weekend away or a trip abroad. “If you have difficult skin it can be really frustrating when you don’t have your tried and tested skin staples with you,” explains Pai’s founder Sarah Brown. “Using whatever’s to hand isn’t […]

August 14, 2014 Continue Reading
loreal

L’Oréal to co-develop biosynthetic ingredient for cosmetics

GM ingredients may find their way into every day cosmetic products following L’ORÉAL’s recently signed agreement with Evolva for the co-development of novel biosynthetic production routes for an ingredient that, they say, has broad applications within the cosmetics industry. Synthetic biology is a new science, a form of genetic modification that involves the laboratory creation of […]

March 10, 2014 Continue Reading
The Chit and Janey

MI: still a sensitive issue

“Every cosmetics product on the market in Europe is safe to use,” announces the comforting blurb on the website of cosmetics trade organization Cosmetics Europe. However, ongoing alarm about the use of methylisothiazolinole (aka MI or MIT) proves that some ingredients might be a lot safer to use than others. MI recently hit the headlines […]

January 9, 2014 Continue Reading
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