Pravera

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Gluten-free beauty claims on the increase

Gluten-free credentials are increasingly finding their way into the UK beauty sector, with a 22% increase in the use of the gluten-free claims in 2013 compared with the previous year, according to a blog by Mintel’s Lucy Cornford. With only 1% of launches specifically highlighting their gluten-free credentials on pack, she says that the potential […]

August 13, 2014 Continue Reading
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Pravera launches own organic brand

UK natural and organic skincare distributor Pravera has launched its own brand of certified organic personal care products, ORGANii. ORGANii aims to provide a comprehensive and affordable offer, launching with 19 products comprising six Cream Soap bars, including Wild Rose, Lime Blossom and Vanilla varieties; four Liquid Soaps, including Rose and Citrus; six Shower Gels […]

July 29, 2014 Continue Reading
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Lavera reveals brand new cosmetics range

Natural and organic brand lavera has replaced its entire make-up range with 109 brand new products. Ranging from complexion products such as tinted moisturising creams and liquid foundations to lipsticks, eyeshadows and eyeliner pencils, the collection includes innovative products like Butterfly Effect Mascara and Lip & Cheek Tint. “Lavera has succeeded in delivering an affordable, […]

July 10, 2014 Continue Reading

Fresh faces at Pravera

Natural health and beauty distributor Pravera Ltd has announced the signing of three new brands, plus a staff restructure to support the new business. The company, which already imports several international names including personal care brands lavera, Primavera and MÁDARA, as well as household products from Alma Win, has added natural fragrance brand Florascent Perfumeurs, […]

July 12, 2011 Continue Reading
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