South African natural skincare brand Ordinary Skincare has been launched in the UK by Skin Evolution. The range of moisturizing creams were developed by Dr Claire Jamieson – a household name in South Africa – who was inspired by the difficulty her patients had in finding skincare products for dry and sensitive skin that delivered […]
sensitive skin
Pai unveils marketing campaign, launches new serums
Earlier this month Pai Skincare launched its first fully integrated marketing campaign – Sensitive Skin? Lucky You – targeting the 47% of British women who describe their skin as sensitive. The campaign comprises print advertising, PR, sales promotion, social media and targeted sampling. Conceived to emphasize Pai products’ sensitive skin credentials, the positive campaign message […]
Hope’s Relief for little swimmers
To coincide with Eczema Awareness Week (13-19 September), Australian natural skincare brand Hope’s Relief is launching a joint campaign with baby swimming specialists Turtle Tots. One in five parents have children with eczema, so the campaign aims to provide advice, tips, case studies and access to specialists to show that parents and children with sensitive […]
Festival chic for skin
The Green People Festival Pack is designed to nurture and protect skin with natural and organic products and maintain “that flower child vibe all summer long”. The kits contain five must-have products for skin-aware festival-goers to have on-hand, and all products come in travel-friendly sizes, ranging from 10ml-30ml. Foaming Face Wash removes grime and grease […]

