Kinetic are the leading suppliers of ethical, natural and organic body care brands, herbal and dietary supplements to the health food industry, pharmacies, department stores, lifestyle and concept stores, and holistic therapists and spas. Founded in the early 90s by brothers Alexander and Kim Barani, Kinetic has gone from strength to strength and 2014 saw the leading supplier of natural and organic beauty move to larger premises; a new state-of-the-art industrial 40,000sq. ft warehouse development, complete with luxury offices, in west London.
JASÖN Natural Care was Kinetic’s first big break, back in the mid nineties. A well-established brand in America, having been around since 1959, the JASÖN range has taken to the hearts of families across the UK to become the number one selling natural family brand. The JASÖN range of products is formulated to meet the head to toe everyday needs of all the family, calling upon therapeutic ingredients that deliver results. Nothing frilly, nothing fancy, just wholesome products that really work.
In the USA, JASÖN have always taken pride in educating the masses about their mission, which meant Kinetic learnt a great deal from these pioneers of natural beauty. Today, JASÖN continue to innovate; always improving formulas and clinically testing products, bringing science into the realm of natural beauty, and always staying loyal to their ethos of providing cruelty free and vegetarian-friendly beauty. 2014 saw the launch of the first comprehensive beauty range to be certified gluten-free.
JASÖN were also innovative with their presentation in stores, being one of first brands to be properly merchandised, block merchandised. Kinetic in turn brought this concept to the UK and J?SÖN was the first brand in the UK to be presented in store in this way.
JASÖN has always had a considerable celebrity following, with old-school fans including Stella McCartney and Reese Witherspoon, but more recently Bryce Dallas Howard of Downton Abbey and Welsh opera singer Katherine Jenkins have also expressed their love of the Vitamin E Oil for scarring and stretch marks and the C-Effects range respectively.
Dr Bronner’s Magic Liquid Soaps
Dr Bronner’s Magic Liquid Soap is the world’s #1 selling natural soap brand. Well-renowned for their real essential oil fragranced Magic Liquid Soaps, where only a few drops is enough to produce a shower full of lather, the range also offers Bar Soaps, Pump Soaps, Hair Care, Lip and Body Balms, Lotions, Shaving Gels and more, all certified organic and fair trade. The range is also suitable for vegetarians and cruelty-free certified with the BUAV’s Leaping Bunny. Over the years, the brand has gained a cult following including Lady Gaga, Sandra Bullock, Eminem and Bobbi Brown. The celebrity fan club has certainly helped this brand to become more established but people also see value in this product because of its versatility and efficacy. October 2014 saw the launch of Dr Bronner’s #Compassion campaign with a portion of sales going to Compassion in World Farming. This will run till June 2015.
Antipodes
Antipodes offer premium organic skincare from New Zealand, and has gained cult status in both the UK and globally. Celebrity fans include Cara Delevingne, Elle Macpherson, Dannii Minogue and Evangeline Lilly. The range truly is where science meets nature, with several products scientifically validated via in vitro testing. Hero products from the three-step skincare and body care range include the Night Cream – Scientifically shown to increase Collagen production by 92%; Apostle Skin Brightening & Tone Correcting Serum – scientifically shown to help brighten the complexion in just 5 days; and Aura Manuka Honey Mask, a cult beauty classic popular amongst industry influencers. The range scooped Best Natural Range at the Natural Health Beauty Awards 2014, and won two awards in Jo Fairley and Sarah Stacey’s most recent publication, The Ultimate Natural Beauty Bible for the Mineral Foundation and Lipstick.
Pacifica
Pacifica offer a gluten-free 100% vegan, and cruelty-free range of stunning mineral makeup and skincare, bath and body, perfume and home fragrance created using expertly blended natural and essential oils sourced from all over the world. A breath of fresh, ocean air in the world of fragrance, Pacifica are well regarded for their unique nuances and complexity of their blends. Pacifica does not support the use of naturals that are threatened or where the harvesting of the plant endangers biodiversity or causes other environmental issues. Pacifica adheres to strict IFRA standards, a self-governing organisation that sets safety standards for all natural and non-natural aroma compounds.
Avalon Organic
Avalon Organics – For almost 20 years, Avalon Organics has offered exceptionally pure and effective hair, body and skin care products to women committed to living a natural and organic lifestyle. All formulas contain at least 70% organic ingredients of botanicals, extracts and essential oils, are vegetarian, never tested on animals and do not contain any harsh or irritating chemicals that could be absorbed into the body. The brand supports sustainable farming practices and relentlessly seek out the best organic ingredients to produce naturally high performance products with the use of parabens, harsh preservatives, synthetic colours or fragrances, phthalates or harmful sulfates. Avalon Organics offers successful targeted skincare ranges, including – Lavender Luminosity for a more radiant complexion, Vitamin C Renewal to protect against free radical damage, and Co. Q10 to improve skin elasticity and firmness.
Other beauty brands in Kinetic’s portfolio include: Alba Botanica – cruelty free beauty, 100% Vegetarian natural products that do beautiful for you, your friends, animal and earth. Organic Body Polish by Trillium Organics – breathe new life into your skin from the very first use with gentle exfoliating salt crystals, rich emollients, botanicals, luxurious essential oil blends from this USDA-certified brand. Giovanni EcoChic Cosmetics – the first natural salon hair care brand and the #1 selling natural hair care brand in the US natural products industry.
Company: Kinetic
www.kinetic4health.co.uk
Email [email protected]
Tel 0845 072 5825
No. of staff 50
Key Personnel Alexander Barani
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