Urban Veda is a brand new British skincare range based on the ancient principles of Ayurveda and formulated naturally for 21st century skincare concerns.
Inspired by Ayurveda, an ancient Indian health and wellbeing system based on the holistic and therapeutic properties of plants, Urban Veda is designed to help pollution-proof your skin.. The four new ranges in each Urban Veda collection have been created to target different skin types, each associated with the ‘doshas’ of Ayurveda.
The four ranges include Radiance, for dry and dull skin; Purifying, for oil-prone and congested skin; Soothing, for distressed skin; and Reviving, a replenishing range for tired and mature skin, suitable for all skin types.
The Radiance range, for the Vata dosha with dry and dull skin, utilises natural Ayurvedic botanics Himalayan goji berry, papaya and pomegranate. Star ingredient Turmerone, a distilled fraction derived from turmeric, is an active and powerful antioxidant, shown to enhance complexion by up to 30%. The Radiance range boasts an anti-inflammatory peptide sequence to impart a glow and luminosity, helping to revitalise lack-lustre skin.
The Purifying range, for the Kapha dosha with oily and congested skin, utilises 12 bioactive botanics including spearmint, mulberry, eucalyptus and quassia with an energising, stimulating and fresh aroma to invigorate mind and body. Star Ayurvedic ingredient, neem, is a cold-pressed oil traditionally held to cleanse, tone and moisturise in one. Highly antiseptic and antibacterial, it is an excellent natural ingredient for those with excess skin oil, granting mild cleansing properties throughout their skincare regime. The Purifying Day Cream and Purifying Protecting Night Cream help to mattify skin and refine pores.
The Soothing range, for the Pitta dosha with sensitised skin, contains aromatic sandalwood oil, infused with 16 botanics including organic aloe vera juice, myrrh and clary sage. Brimming with harmonising and therapeutic botanics to fight fatigue, dehydration and stress, the Soothing skincare range helps to balance elemental damage and alleviate rosy complexions to calm, clarify and content the Pitta dosha.
Urban Veda’s tri-doshic Rose + Botanics range, suitable for all skin types, offers antioxidant and flower water fortification to pamper tired and mature skin. Drawing on the natural anti-ageing properties of rose, the Reviving range also contains soothing evening primrose, omega-rich rosehip, borage, rose geranium, harmonising jasmine and collagen-boosting Arjuna.
Each collection contains a full regime for both facial skincare and body care, from intelligent plant-based hydrators naturally formulated to protect the skin from the effects of the environment, stress and dehydration, to body washes that gently cleanse using luxurious skin conditioning plant extracts.
All Urban Veda packaging is recyclable, and bottles are made using post-consumer recycled plastic. Urban Veda use Forest Sustainability Certified packaging and are Vegetarian Society certified. Belief in the value of nature means valuing plants as nature intended- all Urban Veda products are free from GM ingredients, parabens, SLS/SLES, artificial colours and mineral oil. As a holistic brand we don’t, and will never, test on animals.
Made in the UK. Discover our natural urban skincare online at www.urbanveda.co.uk
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